Define the Unique Selling Proposition ( USP) for Nordstrom. Describe a Assignment

Define the Unique Selling Proposition ( USP) for Nordstrom. Describe a USP for each keyroduct and create an Executive Summary - Assignment Example Nordstrom promises that the customer will not only get a product of high quality but also will get the best service from the product and from their staff (Nordstrom). Nordstrom has Jackets that they it calls â€Å"Jacket of all Trades†. The branding of the Jackets is the first unique aspect of the clothing. Secondly the branding proposes that the jackets they sell are for all occasions and third is that the jackets are of high quality at affordable prices and thus gives the customers value for their money and this also has the potential to attract new customers (Nordstrom). Nordstrom has a variety of key products and these include clothing, footwear, bedding, furniture, Jewelry, beauty accessories and house ware. The USP for these products is embedded in the overall companies USP of quality and service. All the products are of high quality and give the customers the service they are intended to give besides the exceptional service that the customers are given at the shops. For example their shops have personal stylists assigned to customers shopping for clothing and this shows how much they care about their customers (Nordstrom). Nordstrom, Inc. is America’s leading fashion specialty retailers. It was founded in 1901 as a shoe shop in Seattle, currently Nordstrom manage 225 stores in 30 states, including 117 full-line stores, 104 Nordstrom Racks, two Jeffrey boutiques, one treasure &bond store and one clearance store (Nordstrom 2). Nordstrom is also available online at  Nordstrom.com  selling on the internet and through its catalogs. Furthermore, the Company operates in the online private sale marketplace through its subsidiary HauteLook. Nordstrom, Inc.s common stock is publicly traded on the NYSE under the symbol JWN. Its mission is to provide the best possible customer service, selection, quality and value and this has made it attract a huge customer base (Nordstrom). The