Saturday, August 31, 2019

Workplace Bullying

Patricia Nantume AP Language & Composition/ D1P4 The Bully at Work January 3, 2012 Mainly focused on prevention methods, situational examples and coping mechanisms with the bully, The Bully at Work by Ruth and Gary Namie, is an astonishing resource on workplace bullying. Gary introduces the main themes of the book by giving an example of his former boss, a bully. He also defines the victims of this social epidemic as Targets. Workplace bullying, like  childhood  bullying, is the tendency of individuals or groups to use persistent aggressive or unreasonable behavior against a co-worker or subordinate. Workplace bullying can include such tactics as  verbal,  nonverbal,  psychological,  physical abuse  and  humiliation. This type of  aggression  is particularly difficult because, unlike the typical forms of  school bullying, workplace bullies often operate within the established rules and policies of their  organization  and their society. Ruth on the other hand didn't have any previous experience as a Target or Bully but from fellow work-mates' experiences, she bases her arguments on the topic. â€Å"Bullying is the scourge of the contemporary workplace but is too easily ignored by the people who could eradicate it if they were motivated,† says Ruth. Referred to as an epidemic as of society's ignorance of the issue, workplace bullying has slowly risen to media attention. Other countries like the United Kingdom and China have implausibly low workplace bullying cases in comparison to the United States. Despite the rising cases of victims according to statistical data, employers haven't paid serious attention to reports given by victims. Nevertheless the accentuating cases of victims, society's attention to the issue is rather ironic than Patricia Nantume 02. 03. 12 AP BIOLOGY THE SELFISH GENE CHAPTER 6/ GENEMANSHIP Quote: CHAPTER 7/ FAMILY PLANNING Quote: CHAPTER 8/BATTLE OF GENERATIONS. Quote: CHAPTER9/ BATTLE OF SEXES Quote: Each individual CHAPTER 10. Quote: CHAPTER 11. Quote:

Friday, August 30, 2019

In a Perfect World.

In a perfect world. You're unhappy. Chances are if you're reading this you're unhappy about something. That’s just how the world is today. People seem to always be upset about something even if it’s small your life has some conflict in it, or so it seems. Everyone you meet has some â€Å"Skelton in their closet. † People today seem to forget to stop and smell the roses. Sometimes its uncontrollable things like depression and psychological problems they can't control and is that really fair? In a perfect world everyone would be mentally stable and equal.Get the help they need. Be grateful for this truly magical thing we call life. The beautiful mystery of why and how we were created. What caused the blood to pulse through our veins the breath to move in and out of our lungs and how we can control ourselves and think in a way more superior to all other species known? The thing is people have took this advantage and used in a way not intended to be used. There is so much evil in the world today. The world has turned into something that induces fear in the pit of my heart and soul.Murder is now common, and rape is an everyday occurrence, people die every second and that could be my family or friends, depression is at an all time high, divorce is more common than not, and kids are having their own kids! The image of the perfect world is so blurry to me and I think the reason that is there’s nothing wrong with this world! The problem lies within the people who inhabit it! Our creator made this beautiful and man who sins modified it. Like a beautiful painting then man came and wrecked it scribbling and deteriorating the innate beauty.In a perfect world people would be nice to others; everyone would be kind to the world. In our world today so many people are born with disabilities that disable them a fair chance, having these disabilities present sometime helps people better off to appreciate life, sometimes they are a message and sometimes they are present for an unknown reason. Although in the big picture is that fair to THEM? These people are human beings too! We all only get one chance, you only live once. So is it fair their only chance at life is crippled by their disabilities by no fault of their own?In a perfect world the complications of this conflict would cease to exist. People today have strong beliefs about anything and everything, for example people of the Westboro Baptist church picket fallen soldiers graves! If they are members of a Christian community though they should listen to the bible and realize that is not the way the bible states something in James 4: 11-12 that I think is something to be taken to heart. â€Å"Do not speak evil against one another, brothers. The one who speaks against a brother or judges his brother, speaks evil against the law and judges the law.But if you judge the law, you are not a doer of the law but a judge. There is only one lawgiver and judge, He who is able to save an d to destroy. But who are you to judge your neighbor? † In a perfect world everyone could be who they are and not be judged or bullied. You see what I believe and what I’ve tried to show you in this report is this world is perfect, the thing that makes the world imperfect is how everyone behaves and the only way we can make it better is by bettering ourselves! So don't judge, be nice, and just try and be your best.

Thursday, August 29, 2019

Two Sides of a Coin

I feel i have been fortunate enough to see and experience by living with both the negative and positive aspects of both sides of the coin. The coin here signifies â€Å"Life† And both of its sides are heads and tails denoting â€Å"Rural and city life† Respectively. Undoubtedly in today's time technology has enslaved us in every sphere of our life, it may be rural area or urban area. Everyday government of every country is trying to bring dynamic changes to urbanize the rural areas in every aspect so that the whole nation can progress towards a better and advanced future. The day isn't very far when we would witness every rural area equivalent to cities. There have been detailed researches ,discussions and strategies made every now and then related to the development of rural areas even then i feel rural and city life has carved a niche for each one of them since ancient times which has a fine life of good and bad differences. Countable disparities created by the humans for their own convenience have led to the origin of the term city and rural life. We are homo sapiens who can withstand any condition to survive therefore it is quite ironic to see that human evolution in its path has started losing the importance of their ancestral roots which belong to the rural life from where we all started. Quite obvious the only reason behind this drastic change is a better life and not contentment in life. Both lifestyles are one of their kind. There is a wide range of factors due to which these different lifestyles overshadow each other in negative and positive ways.i find the saying of ancient greek philosopher plato that â€Å"Necessity is the mother of invention† Is very apt when we talk about the concept of human needs. Human started working from the times where everything use to be done manually and have reached a point where people want every task to be completed within a nanosecond. Inventions have led to an easy life. This is the reason why city life has received a boost in its preference over the past few decades and its effect can be seen as the people living in rural areas have been provoked for a comfortable life alike the people in cities and as a result they are moving to towns and cities for a better life which is a very good thing. More awareness and development has surely been witnessed in the past years. Rural areas definitely have their own charm but when it comes to living there without any second thought there a lot of problems which the people face in their day to day life as compared to people living in cities. People residing in cites have a much more fast and meticulous life.they are highly organized and there life is highly influenced by the technology.the key component of city life is better lifestyle which covers health and medical facilities, basic education, hygiene, basic amenities of life such as food , clothes, house, electricity, transportation, awareness of each and every right as citizen, law and order, exposure to new changes occurring every now and then and many more. People in rural areas are considerably orthodox and are less open to changes in lifestyle whereas their counterparts are much more open minded and are willing to live a life out of the box. The paramount difference is of the educated population found in these two areas which shows us why there is utter difference in the awareness level between the two sides of the coin. In rural areas there are insufficient schools and the ones which are providing education are deficient in terms of teachers, modern teaching aids, infrastructure, educational outings and overall development activities. Primary occupation is farming, pottery, weaving ,domesticating animals resulting in average economic conditions due to which people are hesitant in investing money on education of their children. Due to improper education and awareness people are misguided leaving them behind as compared to the highly qualified people living in cities.alongwith this gender, cast, race discrimination and superstitious believes are prevalent even in the present times.the judicial system is not appropriate and they have to go to cities for any kind of legal help. Water and electricity facilities are not good enough to meet the irrigation and daily life requirements. In addition to this transportation facilities also lack quality. Consequentially people are moving out of the villages to cities and abroad to overcome the financial and educational barriers leading them to financially sound and better life.many people have provided financial aid in the development of several villages which has attributed tremendous improvement in health,education and many other sectors.furthermore, despite all the hurdles people of rural areas face they are fighting with all the circumstances and are trying to be a part of the changing world and have a high sense of contentment and are much more spiritual in comparison to urban dwellers as they are living in the lap of nature and to a considerable extent they are still away from a sedentary lifestyle. This is the reason they are much more healthier due to the muscular effort they require in the daily work they do which is very essential rather than earning any sort of luxury in life which costs us our health.on the contrary people residing in cities enjoy several times better way of living. People are engulfed in all sorts of activities such as gaming zones, various kinds of sports, multi storey malls, parks, music and many more entertainment facilities. Educational facilities are commendable and focus is mainly on education and then leading a better life. Yet people are facing the crisis of lesser job opportunities which has led to increased crime rates as compared to rural areas.everything is easily accessible due to hike in e-commerce and globalization over the decades. Judicial system is quite effective and active as compared to rural areas .technology has captured people in its web leaving them dependent on gadgets, machines reducing manual work and making them potato couches. People stay busy in the hustle bustle of life meeting their aims of being financial sound and give less importance to health and family values. Children have shifted to playing games on computers, mobile phones and studying under strict schedules .transportation is available at ease. Since the muscular work has dropped down to zero people are facing a lot of health issues.all sorts of health facility is available. People are highly occupied and barely give time to themselves and are less attentive towards family life. Both lifestyles have their own pros and cons.it is crucial to live a balanced and peaceful life no matter how much we have progressed with whatever resources we are blessed which maybe man-made or natural.

Massive open online course (MOOC) Case Study Example | Topics and Well Written Essays - 1250 words

Massive open online course (MOOC) - Case Study Example Despite such obstacles if the stated solutions are adapted, the program can be developed as one of the best ways of updating an individual’s learning skills. Overview Massive Open Online Course (MOOC) is determined to be one of the most common topics amid many institutional critics over the years. It is considered to be an online course generally developed for large scale, cooperative involvement and open admission via the web with the prime motive of providing mas education facilities. The process of MOOC is measured to be much advanced than traditional course materials. As it not only provides videos, readings and problem sets but it also offers an opportunity to interact with users which facilitates the students, professors and teaching assistance to build a cooperative community. With the rapid development in the technological periphery and an increasing number of people aiming to continue studies along with their jobs, it has provided a major opportunity for academic cent ers to adopt the new technique of providing education via the web. However, there have been significant developments which cite MOOC to be a threat in the educational sector (Educause, 2013; Weiss, 2013). The main objective of this paper is to provide a descriptive study that would explain the importance of MOOC in today’s educational context. ... However, it has been viewed that there exists very limit sources that can be considered as an effective mode for learning modern procedures and gathering knowledge. In addition, it has been measured that there exist numerous people who do not get adequate time from their working schedule to gain updated knowledge simultaneously with their work, as they need to earn their livelihood for managing their family (Pope, 2013). MOOC was developed with the prime motive of delivering learning contents online to any person located anywhere in the globe with no limit on attendance. It is generally an online program which provides an opportunity to connect with different people in terms of sharing thoughts, ideas through webinars, articles and online discussion on the individual’s specific topics of interest. Additionally, another prime advantage of MOOC is that it provides a list of resources gathered from different academic initiatives along with updated learning syllabus. It has also b een viewed that MOOC form of education involves project based learning that guides individuals to create plans to increase their intellectual and technical knowledge. In an era of financial reductions by federal bodies, it has been viewed that schools and colleges have cut budgets related to developing professional developments within individuals. It has been viewed that MOOC is a relatively new innovation in the education sector that provides a major prospect for individuals to help bridge their achievements in their academic aspects along with offering a scope to earn income to support their livelihood. However, it has been viewed that many critics suggest that the

Wednesday, August 28, 2019

Art Questions Assignment Example | Topics and Well Written Essays - 250 words

Art Questions - Assignment Example She further says that her method of translation is mainly that of weaving, particularly basket weaving. This provides a simple but highly effective grid, which she uses to interpret information in a three-dimensional space. When asked about how she weaves numbers into sculpture, she says that by staying true to the figures, the woven pieces stride an edgy split, performing both as sculptures in space and instruments used in the real environment from which she obtains the data. Most of what Miebach does to perfect her art is extremely interesting. However, the most fascinating fact is when she utilizes vertical and horizontal elements of baskets and carefully constructing three-dimensional frameworks of weather basing on real-life weather patterns. It is also interesting that the natural phenomenon called storms can be transformed into musical compositions and sculptures. From Nathalie’s work, I can define art as an innovation and development of basic principles of nature into gorgeous forms suitable for human use. It resides in the quality of doing, a process that needs creativity and understanding of different `occurrences around

Tuesday, August 27, 2019

External and Internal Environments Research Paper

External and Internal Environments - Research Paper Example However, the sales of the Nokia products take place in around 150 countries. The company is the second best producer of mobile phones and makes annual revenue of approximately thirty eight billion pounds. The company’s market share is around 22.5 percent (Luo, 2000). One of the general environments that affect Nokia Company is international. This factor illustrates those events that are taking place in other foreign countries. The dimension of international type of environment influences many other factors of the external environment of a company. These factors include the coming up of new customers, competitors, the reliable suppliers, social shapes, trends of the economy and technology. Nokia Company has an obligation to compete with other companies globally. Samsung Company is one of the competitors that have outweighed Nokia Corporation from being the best vendor as from the year 1998 to the year 2012. The coming up of smart phones which are made by other vendors, has redu ced the market share of Nokia Corporation. To solve this problem, the company made a strategy to collaborate with Microsoft Company so that the mobile phones (smart phones) produced will have an operating system incorporated by Microsoft’s phone type of windows (Mimoun, 2009). ... In case the company does not lower its prices, then it has to increase the features of its products. Comprehensively, when similar products from different companies have varying costs in that one company sells at a lower price, and the other one sells at a higher price, the one with the lower price will be the consumers preference and choice. Therefore, Nokia Company must do something worth either by decreasing the prices of its products or improve the quality of the mobile phones (Steinbock, 2010). This will help the corporation increase its share in the market. Another general factor of environment that affects Nokia is technology. Technology is one of the most developing things in the world. Several companies are coming up with new, innovated technology in the industry. Coming up of newer phones with a high level of technology, affects the industry greatly. Nokia Corporation has to ensure that it involves many innovations and advancing of technology, by embracing any change to ens ure that the products are in the same level with the technological growth. Many companies have come up with better-advanced technology level. These companies include Samsung and other producers of smart phones. Therefore, if Nokia will not be more creative and strategically improve the technology of its products, it will loose to its competitors (Daft & Marcic, 2010). In every business, there are major internal factors that affect it either positively or negatively. These factors are those that are within the organization itself. Capital is one of the factors that affect Nokia. For the corporation to do innovation and advance technology, it requires large amounts of capital. Fixing new soft wares and features in the mobile

Monday, August 26, 2019

Research a hospitality facility development or refurbishment of your Paper

A hospitality facility development or refurbishment of your choice - Research Paper Example The banner â€Å"The Character of London† was successfully upheld through the hotel’s various refurbishment efforts to exude the luxury for the 21st Century. Hotel Savoy’s legacy of being the first luxury hotel in London was preserved with the renovations and series of changes they made to make the establishment more pleasing to the customer’s taste and according to environmental trends. Hotel Savoy History It all started with a piece of land given by King Henry II to Count Peter II of Savoy. There, Peter II built the Savoy Palace. The structure underwent several destructions especially that it was built at the time when Britain was at serious political strife. After few centennials, a theater in the same place was built by Richard D'Oyly. D'Oyly, a constant traveler, was inspired with the hotel he had seen in the United States, and this inspired him to transform the theater into London's first luxury hotel, the Hotel Savoy (Peck, 2010). Ever since Hotel S avoy became more than just the owner’s concept, it has been enjoying a celebrity-like status, just like their guests. Being the first hotel in London to offer electricity services and lift (then called as ‘ascending rooms’), the success became sensational that the most famous people in various fields never fail to drop in Hotel Savoy whenever they visit London. Notable figures who became frequent visitors of Hotel Savoy include Katherine Hepburn, Oscar Wilde, Coco Chanel, Bob Dylan, Queen Elizabeth II, Prince Charles, The Beatles, Elizabeth Taylor, and many more (Savoy, n.d.). A-list customers such as the above mentioned made the hotel legendary. Through the fast-paced changes, a good thing about the hotel’s management system is that it prioritizes customer satisfaction. In doing this, hotel staff and hoteliers were trained extensively to meet the discriminating customers. From bartenders to administrative staff, competence can be observed. Last 2007, the hotel was closed temporarily for an extensive overhaul and was reopened last year, complete with new features and more luxurious services (Anon., 2010). The Hotel’s Refurbishment After more than a centennial of luxury hotel service, Savoy’s owners decided to close it temporarily for refurbishment to take the hotel to a new level of elegance. In a report by Stinson (2007), owners of the hotel revealed that they plan to auction few of the items owned by the hotel such as the grand piano which Frank Sinatra once played when he was invited by the hotel some years ago, and the tiles of the ballroom which Hollywood star Marilyn Monroe and Her Royal Highness Queen Elizabeth II danced on when they visited the place. The starting prices of auctioned items began with more than 200 pounds to as high as 1000 pounds or more. However, hoteliers assured that the hotel’s trademarks such as the figure of Kaspar the Cat and everything found in the American bar will not be sold to preserve the antique feel of the establishment (Stinson, 2007). Customers who are frequent in the hotel are not quite sure about the changes the management had decided because there might be a lot missing in the hotel and they might lose nostalgia of their previous visits; however, the hotel heads were assuring the customers that Savoy will still be recognizable. The Edwardian features and Art Deco style of the hotel would be maintained and developed. Financial analysts did not believe that the hotel’s timing in refurbishing the property is good, considering

Sunday, August 25, 2019

Paramedic science degree (Medical) Essay Example | Topics and Well Written Essays - 1000 words

Paramedic science degree (Medical) - Essay Example Hence, her doctor advised bariatric surgery six months ago. Her initial surgery led to a 5% weight loss within the first two months of the gastric banding surgery. She was encouraged by results and so she requested for the biliopancreatic diversion without duodenal switch. This procedure also helped her lose more weight. Her third request for surgery is being considered by her physician due to dependency concerns. Her physician, as well as the rest of the medical team believes that she has become dependent on bariatric surgeries and they are reluctant to encourage or feed such dependency. When confronted with such concern, she insisted that she has not become dependent on the surgeries and that this was the last surgery she would take to help her lose weight. Despite medical advice, she insists that she needs the gastric stimulation surgery in order to effectively help her lose more weight. Feelings (What was I thinking and feeling?) While caring for the bariatric patient who was bec oming dependent on our services, I felt that we needed to put an end to her dependency. The bariatric surgery during the earliest stages of her diabetes is an effective means of reducing her weight. In a study by Dixon, et.al. (2005, p. 472), the authors were able to establish that bariatric surgery done at the earliest stages of diabetes is very much beneficial to patients because it helps reduce and manage their weight and successively help them achieve better results in their diabetes management. Two bariatric surgeries however, are more than sufficient for the current patient to gradually and safely lose weight; and allowing the third surgery to proceed would also be akin to enabling her dependence. I could sense that her demeanour and attitude about the surgeries were based on the concept that the surgeries can be easily availed of and it was her right to demand said services. I felt that her dependence on bariatric surgeries must be stopped and the services to be offered to he r must be based on her health maintenance – not on more bariatric surgeries. In a study by Kushner (2000, p. 126), the authors emphasized the importance fulfilling the essential caloric intake from the limited food intake allowable after gastric banding. This should be focused on by the patient – not the need for more surgeries. Evaluation (What was good and bad about the experience?) What was good about the experience was that I learned to detect signs of dependence in patients. I was able to assess the patient’s behaviour and attitude about the surgery and to determine whether these symptoms were indicative of dependence. The experience also taught me how to deal with patients and their dependence. Normally, I would have given in to a patient’s requests; and, this experience taught me to how to therapeutically refuse a patient’s requests or demands. Therapeutically refusing a patient is not simply about refusing a patient’s requests, but i t is also about making oneself available to respond to the patient’s emotional needs (Austin, 2010, p. 483). What was bad about the experience was that we had limited options for the patient in terms of psychological or mental health assistance. We knew that she was going through some mental health issues which affected her determination to lose weight. As health professionals, we could have provided more counselling for her in order to ensure that she would be able to deal with the emotional challenges of her obesity and to

Saturday, August 24, 2019

W8D 597 Reflecting Plans Essay Example | Topics and Well Written Essays - 250 words

W8D 597 Reflecting Plans - Essay Example This is contrary to the fact that most plans outline objectives, functional tactics and actions item. Change is a major factor in the implementation and planning of any given plan. The internal environment is essential towards these changes. Most firms exist in a stagnant internal environment. These environments are resistance to change thus compromise the planning and execution of any given plan (Sinofsky& Iansiti, 2009).The internal environment failure to acknowledge need for change is what attributes to failure of a given plan. Firms may interact well with the eternal environment and lay down models that will enhance communication and interaction with the external environment but may in marshalling the internal environment towards change (Berkun, 2008). Marshalling the internal environment requires a proper leadership model. The lack of leadership within a given organization could be the predicament in the implementation of a given plan (Kipp, 2004). Strategies plans are created to ensure a firm transforms in matters operations and control. The management is required to play an important role within an organization. Lack of a proper leadership models will result to forms not being able to implement plans they developed. Organizations need to acknowledge the setbacks within the internal environment to ensure strategic plans are implemented. PricewaterhouseCoopers. (2014). The new hire: How a new generation of robots is transforming manufacturing. Retrieved from

Friday, August 23, 2019

Outline Assignment Example | Topics and Well Written Essays - 500 words

Outline - Assignment Example The study goes on to discuss different products that are processed from organic Aloe Vera together with the health benefits associated with these products. There is a detailed review of the different farming associations that aide the farmers with the expertise and financial loans that they require to succeed in organic farming. The report is going to discuss and document the findings from extensive research on the organic farming practices that are used to grow Aloe Vera. This is because farmers around the world are investing heavily in organic farming, shunning the popular practice of using chemicals (Gage, 1996). This is evidenced in regions that have abundance of fertile soil that is rich in nutrients and a forest-free environment with a favourable climate that supports the growth of Aloe Vera all year long (Zan Min Jina, 2007). The Aloe Vera leaves are tested on a daily basis, a process which facilitates monitoring the health of the plant and ensures a bumper harvest at maturity (Coats, 1996). The report will also include a detailed review of the tests used to determine the health of the plants (M. Pol, 2007). The Aloe Vera leaves are harvested by hand, and the research will propose mechanized systems that can harvest these leaves; however, the report will also document the main reasons for the farmers’ choice to harvest the leaves by hand (Chattopadhyay, 1998). The Aloe Vera plant has also found a wide application in the manufacture of different products that include medicines, juices and skin jelly (Douglas Grindlay, 1986). The report will document the main buyers of this raw material, the returns that the farmers obtain by selling their produce and the impacts of these returns on their lives (Ricardo D. Valdez-Cepedab, 2006). The report will cover the challenges that the farmers face in their daily lives and how they overcome these challenges (Y. Saks, 1995). Organic farming has gained popularity globally and it is slowly replacing the use

Thursday, August 22, 2019

Language The monster Essay Example for Free

Language The monster Essay The setting makes the reader feel tense because the bad weather in chapter 5 gives the reader the idea that there is a sense that the atmosphere is very ominous and this gives the impression that something bad is going to happen, this type of omen gives the reader a tense feeling because it gives the reader an opportunity to pre-empt the fact that soon the tension will break and it will break into some kind of bad happening. An example of this is when in chapter 5 where there is a slight description of what is happening around the room, and outside the room the rain pattered dismally against the panes, and my candle was nearly burnt out this gives the impression to the reader that something big is soon to happen, because when your candle burnt out, you cant see anything. Pathetic Fallacy is when someone gives inanimate features to an inanimate object, for example if you were to talk to a cushion as though it was a real person. Pathetic Fallacy gives the reader thee impression that Victor within chapter 5 feels very isolated and cannot talk to anyone, this is because he doesnt want to tell anyone about his creation. Language The monster is described as having yellow skin and having a shrivelled complexion and straight black lips this explains that Victors creation has human features but they are presented in an inhuman way. The way that this creation is described is in the way that it isnt human but it is a monster. This connotes that the monster is rather frightening to think about with his yellow skin and to think it is human is very scary. Victor thinks of his monster as scary and intimidating, although in chapter 5 Victors creation doesnt actually do anything to Victor, he does actually run away from him when faced with him. One hand was stretched out, seemingly to detain me, but I escaped and rushed downstairs. This at this point of the story shows us that the monster is a bad thing to behold, that it was intending to seek revenge on Victor, but as the reader we dont know really what is happening. Also we dont actually know if Victors creation is actually as it says in the quote trying to detain me because he may be twisting the readers point of view, because of Victor being the narrator for most of the novel The reader associates monsters and devils with Victors monster because within chapter 5 when the monster is created. In the quote below gives a clear example of the creation being linked with omens and portents, when, by the dim and yellow light of the moon, as it forced its way through the window shutters, I beheld the wretch. This gives the impression that the creation is a sign of evil that is associated by the moon omen, because as well earlier in the chapter Victor claimed that the monsters eyes appeared to be yellow like the moon. The full moon omen is an association with evil because it is supposed that when the full moon comes out all you can hear is the howling of a werewolf and that is a sign of evil The effect of oxymorons helps the reader with the description of Victors monster in chapter 5 for example but these luxuries only formed a more horrific contrast with his watery eyes this quote is saying that victor made tried making his monster with beautiful characteristics but then says that these beautiful characteristics came out wrong with his watery eyes. This explains why Victor escapes from his creation later on in the chapter; he looks at the monsters hideous features and doesnt take into account his interior. Victor within chapter 5 uses the fact that he is the narrator to his advantage, because of this Victor can say anything about the monster he wants and because he is the narrator the reader will believe this one hand stretched out, seemingly to detain me this is a prime example of manipulating the reader at this point, because the narrator says seemingly to detain me everyone believes it. This has an intriguing effect on the audience because the first thing you do as a reader is believe everything that the narrator says , however in this sense the narrator is can be very manipulative and can take advantage of what the reader may know or may not know. This is different to what victor originally thought of his monster, originally Victor thought that his monster would be a good idea because it is an original idea and everyone would praise him for the thing he had created, then if it turned out well then even more praise would come his way. Although I possessed the capacity of bestowing animation, yet to prepare a frame for the reception of it this is showing that victor thought of creating animation as a good idea and that he couldnt wait to put it into practice. Originally Victor thought of his creation as a excellent idea and he wanted to be the inventor of a revolutionary idea, Victor wanted to be like god in a way, however as we find out through chapter 5 he doesnt even want the credit for his invention There is an ammount of symbolism within chapter 5, for instance the idea that Victor created life from nothing is symbolic to religion and how god apparently created everything from nothing from his own power. I collected the instruments of life around me this gi-ves the impression that victor thinks of himself as a god-like person, that maybe he thought after creating this he would be known in history. Conclusion I think that Mary Shelly did meet her aim to curdle the blood and quicken the beatings of the heart because the novel always keeps the reader on edge all of the time, the reader never knows what is coming next. For its time I think that the novel was rather frightening for its time because at that time no-one knew anything that we know in modern day science, so this novel would be what is called sci-fi in the modern day. Today of all the people that still read this novel they still find it a fascinating read because it is quite sci-fi like even to us now, we may now know that you wont make life out of dead bodies using galvanism but it is still interesting.

Wednesday, August 21, 2019

Kant Metaphysical Exposition of Space Essay Example for Free

Kant Metaphysical Exposition of Space Essay Kant: Explain and asses what you think to be the best argument Kant gives as his Metaphysical Exposition of Space (B37-40) that space cannot be either and actual entity (Newtonian concept) or any independent relation among real things (Leibnizian concepti be on). In other words, is he successful in arguing that space must be (at least) a form of intuition? Do any of his arguments further show that space must be ONLY a form of intuition and not ALSO something Newtonian or Leibnizian? In his Metaphysical Exposition of Space, Kant attempts to show that the experience of space is just a form of intuition. Kant defines space as that of which we sense out side of us, in comparison to our mind, which is our inner sense. This outer sense of space, he claims, is known only to us because we have a intuitive sense of there being space in the first place. Kant asserts this argument in direct response to two other claims about the nature of space. The Newtonian concept of space holds that space is an entity existing in its own right, with objects merely being in it. The Leibnizian concept of space however holds the opposite, space doesnt really exist and is just a relation created between existing objects. Kant believes both concepts are wrong and claims that to first know about objects in space, we must have some deeper knowledge of space to put them in space. He further tries to claim that space is only a form of intuition and not just the foundation to support either of the other two concepts. Kant presents some strong points showing the faults in the other concepts and provides a reason alternative to what makes the nature of space. However his concept too, that space is known only through intuition, also isnt as strong as it should be. It appears that space may be known through intuition from an individual perspective, but on closer investigation, taking in all forms of life and evolution, where did this pre wired intuition of space have its start? Kants concept of space seems to be well grounded in some areas and not in others. Kants definition of space helps him prove that the concept of space is a form of intuition. Space, he holds, is everything that is sensed outside of us. The mind is the inner sense and everything else is in space. We then represent objects in that space, where they are interpreted as having shape, magnitude and relationships to other objects in space. But then what is this space, Kant questions? Not satisfied with the current theories of the nature of time, Kant moves to show their faults through a set of arguments. The Newtonian concept of space claims that space exists as an entity in its own right. This concept is the most user friendly, and it is similar to the common sense view that most people grow up with. That is, we experience objects around us as exist in a void of space, where that void itself can exist on its own. Objects exist in this space, which is an infinite entity. The theory claims that through our sense, sight, touch extra, we learn about the world. We learn from our senses about space and how it works. We start of in the world with no idea of space and through a trial and area type system of learning, we being to understand the nature of space and of objects in it. Space exists and we lean of its existence though life experience. Kant cannot accept the Newtonian concept of space. In his first argument, Kant claims that space is not a concept that has been drawn from our experiences. His reasoning behind this is; how can we know to put the data that we gain from our senses into a world of space if we dont know of space to begin with? That is, to know to put this sensory data into a thing called space, we must first have some idea of space. Kant does not think that it is possible to stumble across the idea of space just through trial and error. Space, he claims, must be an intuitive idea that we are born with, so we know to put the data we gain into some logical order. We cant experience space without first having some idea of it being there. We must know what we are looking for, before we can find it. Kant seems to be onto something with this argument. It does seem plausible to think that the idea of space is already programmed into our brain. For we are objects ourselves that did develop in this world. But then isnt that learning about space through experience just over a few generations. So on a longer time scale we gradually learnt how to interact with space. The intuition of space is just another characteristic that we gain from our ancestors. The species, or life, learnt about space. But this is not what Kant is trying to claim. He is claiming that it is intuition that we have always had, the entire human existence has always had. This on the biological level seems rather odd. Is it just humans that have this intuition? It doesnt seem grounded to answer this question with a yes. But then back in early beings of life, do single cell organisms also have this intuition, do they even know they exist? So Kant must mean fully developed humans, or at least fairly intelligent animals. But this still suggests that having the intuition of space is something that is developed over evolution. So in turn is something that is gain from the species evolutionary experience. It is an odd claim to say that just one day a higher level animal just suddenly experience space. Perhaps now we have some basic animal instinct of how space works, Kant does not justify how this come about. The intuition of space my have evolved, which is a from of long term experience. The Leibnizian concept claims that space is just the relationship between objects and cannot exist on its own. Unlike the Newtonian concept of space, this theory claims that space does not and could not exist without the presents of objects. Space is just an attribute of objects, without them space is not present. If there was no objects there would be no need for space and it would not be present. We see objects all around us, and in order to understand the raw data presented by our senses we dream up relationships among them which we call space. Space is not an entity in its own right, it is simple the relation between existing objects. Kant can also not accept the Leibnizian concept of space. In his second argument, Kant claims that it is possible to have space without the presents of objects. Using a thought experiment Kant tries to show that we can image an empty space, a space without objects in it. He uses the experiment as a direct attack on the Leibnizian concept that space is just an attribute of objects. Kant believes that it is possible to image empty space, free of any objects. He claims that since this is possible space must be more then just an attribute of existing objects. Kants argument here doesnt seem as strong. He just seems to state that we can imagine empty, boundless space. It seems slightly more difficult to achieve then what he makes out. At first it seems sure, we can think of empty space, but is it really empty space that we are imagining here? Maybe we can think of a void, but isnt that just the space between objects? The depths of space, are just long distances from existing objects, not empty space. It seems every time we try to think of space it is in relation to objects or boundaries. Kant tries to make the thought experiment seem simple, but on closer inspection, imagining space total separate to objects is very difficult. Space might be its own existing thing, but it is not shown through this method of reasoning. It still seems plausible that space in known by our intuition, however that intuition is just knowing to see that existing objects have the attribute, and relation to other objects, space. Kant does not strongly prove that space can exist on its own. Kant claims that space is an existing thing that we are born being aware of and nothing more. It can only be this and not a combination of intuition and the Newtonian and Leibnizian concepts of space. It cant be, for example, that space is an intuition of a simple relationship between objects, or that we intuitively need to learn of its existence through experience. Kant uses further arguments to show this. In his third argument Kant further shows that to understand space we must first have the framework set out to understand that space must exist. That is it must be known by pure intuition alone. For the Leibnizian concept to be correct, it would seem possible to think of separate spaces. That is, according to the theory, space only exists with resect to objects, or every object has its own space. It seems the concept is suggesting that there is lots of little spaces everywhere, that connect, or not connect, regarding if the objects are close or near. Kant believes that is not a very reasonable way of seeing how the world or space works. Intuitively we seem to know that there is one infinite space, that maybe divided up by objects, but is still known to be part of the one big whole of space. Kant even seems to suggest that it is impossible for our minds to imagine no space at all. Our intuition of space is so strong, our minds cannot interpret the world without it. Space cannot be intuitive and a relation between objects, Kant believes it must only be known intuitively The mind experiment Kant uses here seems much more agreeable. I does seem that we see space as one big infinite entity, in which all objects exists. The Leibnizian theory does seem to infer that there are lots of little independent spaces following the object they belong to. This seems to be a very strange way of seeing the world indeed, and one very hard to imagine. Kants argument against the Leibnizian concept is strong here, but does it prove that both space is an intuition and not at all an aspect of an object? It appears we can agree with Kant that space is not just a relation between objects, that it exists in its own right. But what is not strong is that intuition is the way we can experience and not through learning from our senses. In his forth and finally argument on the nature of space, Kant tries to show that it is not something we intuitively know to look for, but that we are already born knowing of its existence. Kant believes that it is not possible to interpret the raw data given to us by our senses into any order without first knowing to put it into space. The data would simple not make any sense. And why would just having this data spore the idea of putting into an order of space. How do we know to link that sound with that vision? Yes we learn other things about the world from experience, but this only possible by having the framework of knowing how space works in our heads to being with. All other knowledge is built on the bedrock of us knowing that things outside of us work in space. Kant claims that knowing space is through intuition alone, and through a combination of intuition and learning. Kants argument here is partly agreeable. He makes a strong point that linking to very different experience, like sight and sound, into one event, would be very difficult achieve, if at all, if they werent put into space. From a person to person basis his concept of space is quiet agreeable. If each person was to learn in their life time about how space worked, wouldnt there, by numbers, be some people they never stumble across its working, or even people taking different amounts of time to achieve this knowledge. It would seem that these people would behave very strange in the world. Babies seem to develop an idea of how space works in all about the same way and time frame. If it was up to each individual to learn, or to stumble across the truth, the world would probably be a very different place. So yes, Kant seems to be on the right track that each person is pre wire to expect a world with space, this does not however explain how and when and for what level of life this pre wiring occurred. Kants theory of intuitive space needs to be more developed. Kant finally concludes that space cant be known through trial and error, it cant be an attribute of objects, and must be known through the intuition alone. The raw data that our eyes and ears gather would be useless if our mind didnt have space to make sense of it all. But would space still exist even if it wasnt an intuition? Kant would seem to answer yes to this. So is the need to have the intuition of space to understand it just a human condition? Kants reply to this one does not seem as clear. Surely before humans there were living beings interacting in space. Did these living things need an intuition of space to survive? For humans it seems necessary that we understand the nature of space, otherwise I dont think we would be able to survive. But then if we didnt understand what our senses where telling us by putting them into the concept of space, why would we evolve senses at all? Surely we wouldnt have eyes and ears ect. If we evolved not needing or using them. So does every animal that has the same sensors as us have the same intuition of space as we do? This idea seems to be begging the question ? what came first the intuition of space, or the senses and the ability to perceive it? For one seems to be seems to be surely useless with out the other. Kants concept seems to work if we just look at a snap shot of the world functioning today, however it does not satisfy how the world got to be the way it is. Perhaps this is not goal he was wanting to achieve, but for his concept to hold these questions of evolution need to be answered. Kants claims show the faults in past concepts, however his concepts is not total solid yet either. Kant resolves some issues, but then raises some more. It seems now that we cant take for granted what we all assume that we learn about space through experience, and it seems too that space exists in its own right. Kant seems to make this clear, he does not however clearly prove that space is known by intuition alone.

Critical Analysis Of Heart Of Darkness English Literature Essay

Critical Analysis Of Heart Of Darkness English Literature Essay Considered one of the greatest novelists in English, Joseph Conrad (born JÃ ³zef Teodor Konrad Korzeniowski), Conrad was actually of Polish descent. Although he did not fluently speak English until his twenties, Conrad nonetheless excelled at prose and the written English language, with many of his works having been adapted into film. English was in fact his third language, Polish and French being the first two languages he learned. Conrad led a harsh life as a child (Conover), and when he was only three, his father was imprisoned Warsaw for his supposed revolutionary political affiliations (Conover) until the family was exile to northern Russia in 1861 (Liukkonen). In 1869, both of Conrads parents passed away due to tuberculosis, and he was sent to live with his uncle Tadeusz in Switzerland. While living with his uncle, Conrad persuaded his uncle to let him go to sea (Liukkonen), where his many adventures and journeys laid the foundation for most of his works, which are mostly sea- faring stories. In 1890 he sailed up the Congo River, a journey that provided much of the material for his most notable and highly regarded work Heart of Darkness. During his time in the Congo, Conrad experienced extreme physical and mental stresses, which eventually affected his health for the rest of his life. Resettling in London, Conrad went into exile for various reasons including political (Conover). Ending his mariner career that spanned more than twenty years of sea-faring experiences, Conrad was able to draw from there intricate characters and stories which spoke of the human condition, and the complexities of the inner psyche. One such important literary work titled Lord Jim, in which Jim, a young British seaman accompanies his captain and other crew members in abandoning the passengers of their ship. Later hounded by his misdeed, Jim settles at a remote island where the natives title him Tuan or Lord. While there he protects the villagers from bandits and a local corrupt chief. Lord Jim speaks of the rise and fall of the human spirit, and the honor and redemption inherent in noble deeds. These themes are present throughout Conrads stories, and in the Heart of Darkness he also makes heavy use of colors, primarily white and black, and references to light and dark, often intermingling the socially accepted view of each one respectively. Conrad also deals with the issues surrounding imperialism in the Heart of Darkness (Sparknotes), yet there is also a larger underlying issue of race and equality, or lack thereof, within the overall story. The story revolves mainly around Marlow, and his journey through the Congo River to meet Kurtz, purported to be a man of great abilities. In his job as a riverboat captain with a Belgian Company organized for trade within Africa, Marlow encounters much brutality against the natives within in the Companys settlements. The inhabitants of the region have been pushed into forced labor, and they suffer terribly from overwork and ill treatment in the hands of the Companys agents. The cruelty of the imperial enterprise contrasts sharply with majestic and massive Congo jungle that surrounds the white mens stations, causing them to appear like small islands amongst the vast darkness of Africa. Amidst problems with the oppressed natives, Marlow manages to survive his time in the Congo, but because of the extreme conditions and harsh living in the area at the time, he returns home with ill health. The events depicted in Heart of Darkness truly could have occurred anywhere, but Conrad chose the Congo for the feeling and impact of the climate, the individuals involved, and the very way of life there. The title itself reflects the heart of darkness within men, who can sometimes use others for their own benefit and profit, casting away human life as if it had no value. The title may also refer to the Congo itself, due to the darkness and uncharted territory and mysteries that lurked within at that time. Conrad creates a build-up of tension and mysteriousness to the plot, which causes one to wonder what may happen next, and even though nothing overly climactic occurs, each individual event adds to the foreboding of the story. Deaths and other dark happenings are spoken of, and Conrads technique in describing these events conveys the darkness and hopelessness of the entire situation. The story portrays darkness as emanating from the depths of the jungle; it fills men with evil and allows them to act upon it. The main example of this darkness is within the station manager Kurtz, who performs such debauchery in the jungles that he eventually becomes ill and dies. The character of Kurtz could be considered a catalyst for change, and the symbol for the Europeans failure in the Congo. Unaware of his own evil, Kurtz is unable to fight the darkness within. There is a question of good and evil that is addressed within Heart of Darkness; the motifs of light and dark in which the darkness in Africa is separate from its blackness, and the whiteness in Europe being far removed from the goodness of light. In a sense, light and dark are polarized; Light represents the falsehoods and corruption in the world symbolized by the white man, whereas dark is a symbol for truth, while the dark natives show the pureness and innocence of humanity. Though there is some ambiguity of whether the title Heart of Darkness refers directly to Kurtz dark heart, or to the darkness of the jungles interior, the latter is more likely, due to the extent of abusive and evil actions portrayed by all the white men, which only grows in intensity with their close proximity to the center of the jungle. These settings and symbols help to portray the theme of universal darkness that Conrad alludes to. Conrads descriptive passages about the interminable waterways of the Congo and the Thames River show the connection between humanity and darkness. Each river flows into each other, and lead into a heart of immense darkness. This shows that all of humanity is connected through the heart of darkness and the truth. Ultimately Heart of Darkness is a story of the pitfalls and perils of greed, lust, and the corruption of ideals and values by the darkness that dwells within all of mankind. It tells of the madness that the greed for riches or power can create within the heart and mind, and that even the best of intentions can become twisted into something evil and oppressive. Works Consulted Conover, Matt. HEART OF DARKNESS: The Hypertext Annotation. The Richard Stockton College of New Jersey, 23 Nov. 2003. Web. 19 Nov. 2010. . Conrad, Joseph. Heart of Darkness. Planet EBook. Web. 19 Nov. 2010. . Crowther, John, ed. No Fear Heart of Darkness. SparkNotes.com. SparkNotes LLC. 2010. Web. 1 Dec. 2010. Heart of Darkness by Joseph Conrad. Search EText, Read Online, Study, Discuss. The Literature Network: Online Classic Literature, Poems, and Quotes. Essays Summaries. The Literature Network. Web. 15 Dec. 2010. . Liukkonen, Petri. Joseph Conrad. www.kirjasto.sci.fi. Web. 15 Dec. 2010. . Roberts, Andrew Michael. Joseph Conrad. London: Longman, 1998. Print. SparkNotes Editors. SparkNote on Heart of Darkness. SparkNotes.com. SparkNotes LLC. 2002. Web. 1 Dec. 2010.

Tuesday, August 20, 2019

african american leaders Essay -- essays research papers

Jesse Jackson, Mumia Abu-Jamal, Booker T. Washington, and W.E.B DuBois are all African American leaders. All of these men were leaders in their own time and their own sense, living in different eras with different views, but they all shared common ground. All four were African Americans trying to overcome obstacles and become influential leaders in their society. Jesse Jackson was an African American civil rights activist and political leader. He was born in Greenville, South Carolina in 1941. Jackson overcame numerous childhood insecurities. He was shunned and taunted my classmates and neighbors. However, instead of letting this adversity defeat him, Jackson developed his exceptional drive and understanding for the oppressed. He worked hard in school, finishing 10th in his class while actively involved in sports. His academic and athletic background earned Jackson a football scholarship at the University of Illinois in Chicago. It was here Jackson realized discrimination was inescapable. After 3 years he left the University and attended North Carolina Agricultural and Technical College in Greensboro, an institution for African-American students. He proved himself to be scholar athlete. Soon after college Jesse Jackson began his civil rights quest. He founded two groups, the PUSH operation and the rainbow coalition, in order to promote racial and economic justice in the United States. Then, in 1984 and 1988 Jackson campaigned as a candidate for the Democratic presidential nomination. Even today, Jackson is renowned spokesman and continues to work for racial and economic justice. Mumia Abu-Jamal was a radio journalist in Philadelphia, known as "the voice of the voiceless". He was born in Philadelphia on April 24, 1954. Mumia Abu Jamal was the Minister of Information for the Philadelphia Black Panthers at a very early age. By the age of 15 he had attracted much attention through his protests and thus, the FBI began keeping a file on him. He worked as a print and radio journalist who had aired on National Public Radio and National Black Network. He had also served as president of the Philadelphia Society of Black Journalists. Jamal's style of journalism allowed the voices of ordinary people to be broadcast. He was an African American that was put on trial for a murder charge. However, Jamal's case has been much publicized for reasons t... ...can Americans, and believed strongly in integration. W.E.B DuBois eventually moved to Ghana and gave up his American citizenship. Martin Luther King wrote on W.E.B DuBois by saying, "History cannot ignore W.E.B. DuBois because history has to reflect truth and Dr. DuBois was a tireless explorer and a gifted discoverer of social truths. His singular greatness lay in his quest for truth about his own people. There were very few scholars who concerned themselves with honest study of the black man and he sought to fill this immense void. The degree to which he succeeded disclosed the great dimensions of the man." Although DuBois was labeled a â€Å"radical† his ideas and literary works live on today. All these men, although from different times and situations, changed the world in influential ways. Not only did they overcome a great deal of adversity, but they made countless lives better from their ideas, courage and strength. If not for the influential dreams and actions of men such as this, the lives of so many may have been altered but these men had the courage and conviction to stand up for what they believed in, and the world will forever be a better place for it.

Monday, August 19, 2019

Edwin Morgans Opening the Cage :: Morgan Opening the Cage Essays

Edwin Morgan's Opening the Cage The poem "Opening the Cage," by Edwin Morgan, is based on a quote taken from John Cage. Cage said, "I have nothing to say and I am saying it and that is poetry." Cage's quote contains fourteen words which are rearranged fourteen times by the poet to create a fourteen line sonnet. At first glance, the poem may seem to be random and senseless, and this interpretation could hold true, for Cage was known especially for his chaotic and seemingly mindless music. One thing to keep in mind is that Cage desired to create meaning through musical methods that most people would believe to be meaningless. Edwin Morgan, the author, is similarly doing this by creating meaning through meaninglessness. Based on a line of 14 words, by simply taking all possible combinations of the words, there are over 87 billion combinations. Certainly, most of these combinations would not make any sense at all, but surely there are more than 14 that would make some sort of sense. This means the author did not just take 14 lines that make little sense and compose a random poem. Instead, each line builds upon the previous line and leads into the next one. Similar to most English sonnets, this poem explains a problem or dilemma in the first 12 lines. The last two lines (or final couplet) solve the problem and shed light on the rest of the poem. The paradox in this sonnet is that, even though saying (or creating) poetry is nothing in and of itself, through producing poetry as a reader or, even more importantly, as an author, we can gain meaning from the poetry, and only then can we make it a part of us. In the first line a question is asked: "I have to say poetry and is that nothing and am I saying it?" The second line is simply a paraphrase of the first question. The poet wants to know if writing poetry is worth anything, or if it is "nothing." The poem explores and wanders while developing the entire theme until the opening question is answered by the final couplet. The first two lines are followed by two more corresponding lines. Lines 3-4 state that the author has nothing, but that he has poetry to say and he must say it. To summarize the first quatrain, the author asks what the meaning of poetry is, but before he has answered his initial question, he continues by explaining that, regardless of his condition, or the meaning of poetry, he has something he must say through poetry.

Sunday, August 18, 2019

Infectious Mononucleosis (Mono) :: essays research papers

Infectious mononucleosis is caused by the Epstein-Barr virus (EBV). It is a double stranded DNA virus indistinguishable from other members of the herpes virus group. It get its’ name from the mononuclear (single nucleus) cells. It is also known as the â€Å"kissing disease†, because the most frequent mode of transmission is intimate salivary contact. It can also be transmitted from shared drinking and eating utensils, toothbrushes, etc. Mono is not likely to spread by aerosol (ex. sneezing) or fomites (ex. doorknobs). About half the population is not exposed to this virus until late adolescence. The peak incidence for girls is 14-16 and boys 16-18. After initial contact with the virus, there is an incubation period of 4-6 weeks and then the symptoms start appearing. Symptoms include fever, sore throat and lymph adenopathy (swollen and tender lymph nodes). Mono may be called glandular fever as well because of the swelling in the lymph nodes. Fevers can get as high as 102 degrees Fahrenheit and may remain high for 3-4 weeks. Other symptoms include enlargement of the spleen and liver, fatigue, loss of appetite, periorbital edema (swelling of the tissue around the eyes), petechiae (tiny bruising like spots on the roof of mouth), and a fine rash. The white blood cell and liver enzyme counts are elevated, and anemia can occur with low platelet counts. Diagnosis is made based on the clinical picture and the hematological features. A sample of the patients’ blood is mixed with sheep’s blood and if the patient has mono, the sheep’s blood cells will stick together. Antibodies to sheep or horse red blood cells are positive in 90% of cases. Mono is not a fatal disease, but there is no specific antiviral therapy. Doctors will most likely prescribe much rest. Acetaminophen and ibuprofen are sometimes used to relieve aches and manage the fevers, but the use of aspirin is not recommended due to the link to Reye’s syndrome. Corticosteroids are used to reduce the amount of tonsillar swelling and intravenous rehydration is necessary. Patients are cautioned to avoid contact sports for 6 weeks after recovery to avoid the risk of spleen rupture. Most cases of mono resolve without complication, but some rarely occur. Complications are tonsillar enlargement, which can cause respiratory obstruction; rupture of spleen; encephalitis, an infection of the brain tissue; Galen-Barer syndrome, a progressive and sequential worsening syndrome of weakness and paralysis; hemolytic anemia, the red blood cells are destroyed; uvetis, an eye involvement; myocarditis, an inflammation of heart muscle; pneumonia; hephritis, a kidney infection; and Reye’s syndrome; a severe neurological syndrome.

Saturday, August 17, 2019

Examine the ways in which the relationship between the public and the police is presented in this extract and elsewhere in the play

In Murmuring Judges, the second play in Hare’s trilogy which examines institutions, Hare presents the relationship between the police and the public as one of mutual dislike. Interestingly, Hare never openly shows the public to dislike the lawyers, who act as the antagonist throughout the play due to their uncaring attitude towards client, but it is omnipresent towards the police, who are shown to be more in touch with people. Here, Hare is perhaps consciously suggesting that the people dislike the police as they are the ‘face of justice’ and thus perceived by the public to be the ‘enemy’. Although Hare does present the police to hold some racist and prejudiced views, showing they clearly aren’t perfect, he does largely present the police in both Murmuring Judges and his research book Asking Around as trying to do a hard job in difficult times. From our first introduction to the police, we see they are instantly disliked by the public. In Act 1 Scene 3, the first to involve the police, Keith states â€Å"you’re all bloody bastards† which immediately creates sympathy from the audience for the police. This sympathy is increased throughout the novel, where Hare generally presents the police as good people, an example of which is Sandra, who is shown as trying to enforce justice fairly in a corrupt system. The public dislike for the police is shown to be mutual though, â€Å"I’m not sure I care for the public that much†, which highlights the police frustration at the difficulty of their job, which is shown to be exacerbated by non-cooperative suspects, as shown through Keith’s repetition of â€Å"I’m not saying anything†. This furthers sympathy towards the police, as the public perception and the audience’s perception seem to be very different, as at this point in the play the police are presented as entirely honest. Dislike for the police is also shown later in the play, â€Å"I bloody hate the sodding police†, but here the police are shown to have grown more tired of the public and are more irritated, â€Å"do you have any idea, you stupid arsehole, how bloody boring it is for us? However, the public only further underlying frustration, as the Criminal Evidence Act of 1981 made policing more about paperwork, which created frustration amongst the police as for them it lowered their ability to do their jobs. In Asking Around, Hare states â€Å"[the police] are used to doing a great deal of good for the community and they’re used to having it thrown back in their face†. This could explain the police’s frustration at the public and also their seeming lack of interest in their jobs, as they no longer have the incentive to help those who hate them. Read also Intro to Public Relations Notes The police are shown to become more frustrated as the play progress, although the time period is unknown, could suggest that more and more acts were continually introduced. However, Hare continues to present the police as ‘the good guys’, as he shows Lester to be â€Å"only interested in protecting the public†, which reinforces the idea that police frustration largely stems from the public. Despite the public perception of the police as â€Å"tossers†, the police are wholly presented as the most in touch with people and the most realistic, â€Å"what we’re talking about here is reality†. This is best shown in the juxtaposition of the lawyers and the police’s view of public interest. Whereas Sir Peter believes â€Å"everyone listens to Desert Island Disks†, which the is obviously untrue, as this is a largely middle class radio station and shows the lawyers to be completely out of touch with the public, Lester states â€Å"I’d rather be in bed with Michelle Pfeiffer. † This is a much more relatable statement for the public, as it is likely that there is a larger proportion of people who would rather be in bed with Michelle than there is who listen to Desert Island Disks. Through this direct contrast, Hare shows the lawyers to be dated whereas the police are presented as realistic, and with the same manner and feelings as the public, which can be exemplified by the sarcastic tone from Lester towards the clients, â€Å"go and stand up there next to him, it makes no difference to me†. The extent of the police’s involvement with the public is shown starkly when Barry confronts Irina and asks â€Å"when was the last time anyone was sick on your wig? The mocking tone suggests is frustration at the public and the image of the public vomiting on the police shows them to be obviously more in touch with the public than the lawyers. Contextually, however, the public distrust of the police is understandable, as cases like the Guilford four and the Birmingham Six highlighted police corruption and showed the police to be immoral, as Barry is shown to be here. Perhaps the worst relationships presented between the police and the public are those which highlight the racist and generally prejudiced attitudes of the police at the time. Barry suggests that Gerard is more likely to be guilty as â€Å"he was kind of Irish†, which shows an innate prejudice, as he assumes that his nationality makes him more likely to commit crime. Significantly, Hare presents the public as aware of this racism through Jason, who is black, as he states â€Å"if you go through with this†¦I’m going to get a bobble hat and grow bloody dreadlocks. † Here, it is suggested that the police are inherently racist, as Jason implies that he was arrested simply because he was black, showing he too believes the police are racist. Although here it is a matter of justice, rather than racism, in the focus scene Hare does present the police as prejudiced. Through Lester’s statement, â€Å"I hate immigration†¦and bloody women†, Hare presents the police as prejudiced, which could arguably suggest why they are so disliked by the public as this shows them to be unjust. Just as the public are shown to be aware of racism within the police, sexism is also obvious as Sandra says â€Å"just ask the boys, all women are naggers†. However, I believe this may have been inherent and gone unnoticed by the police, as perfectly summed up in the line â€Å"they don’t know they’re prejudiced†, as the play was written in 1991, when racism and sexism were seen as everyday occurrences. Hare describes the police as â€Å"the people trying to keep their sense of humour in the face of massive contradictions†. This is evident in the relationship between the police and the public, as the police generally use a light tone and humorous phrases, which suggests the police would like to get along with the public, but they make this impossible. This is strengthened by Hare’s presentation of the public, as they are shown to be non-cooperative or â€Å"grovelling†. In contrast, Hare occasionally presents the police as prejudiced and disinterested in their jobs, which undermines the police-public relationship, but it is largely obvious that Hare blames the public for the poor public relations as the police are largely just attempting to do their job in difficult circumstances, which is only worsened by the public perception of them as unjust and prejudiced.

Friday, August 16, 2019

Ethical Standards in Health Care Accounting Essay

As a health care manager, there is a need to understand the basic accounting principles and the need to be able to look at a financial report and understand what it says. Without these keys and a good ethical compass, there could be serious consequences and could result in loss of revenue, funds, termination, or even prison time. Now this may seem like an extreme statement, but without using the four elements of financial management and some good common sense, it might not be a far stretch of the truth. This paper will address the four elements of financial management and how good ethical standards and common sense ensure the best results. The Four Elements of Financial Management Financial management is simply put managing the financial aspect of a business. That involves cash coming in and cash going out. There are four elements of financial management which include planning, controlling, organizing and directing, and decision making. These four elements are important and need to be discussed separately. Planning â€Å"The purpose (of planning) is to identify objectives and then to identify the steps required for accomplishing these objectives† (Baker & Baker, 2011, p. 5). Planning allows a manager to understand what his or her organization is about, or what it wants to achieve. This stage allows a manager to lay out the basic roadmap for what needs to happen. This does not meant that this is exactly what will happen, but still it provides a starting point. Creating a plan also requires thought into developing checks and balances. Who will be in charge of what, and who will be watching over whom. Plan to make it difficult for someone to make unethical decisions. According to Chuck Gallagher, a business ethics and fraud prevention expert; â€Å"Unethical behavior(s) that morphs into fraud will always have (need, opportunity, and rationalization) at their core† (Gallagher, 2009, p.41). Planning helps eliminate the opportunity for fraud. Controlling â€Å"The purpose of controlling is to ensure that plans are being followed† (Baker & Baker, 2011, p. 5). At this stage managers use reports to see what areas are and what areas are not following their plans. The manager uses reports to ensure that financial targets are being met and that fraud is not occurring. Depending on the size of the organization, there may be many layers of controls put into place. It might be best to have someone that keeps everyone honest, at multiple levels. According to a quote in an article in Healthcare Financial Management, â€Å"’every organization ought to have a set of fairly detailed internal controls that protect its key assets. These controls should be reviewed by external and internal auditors or staff to make sure they are being adhered to’† (Sandrik, 1993, p. 4). Organizing and Directing Organizing is determining how best to use existing resources to achieve the goals of the company or organization. A few examples of this could be whether to have multiple nurses in the pediatric department today when they are needed in the ER, or whether to keep an ultrasound machine that is rarely used in a clinic, when it could best be served somewhere else. Directing is the day to day job of ensuring that resources are organized or designated in the most efficient manner. Decision Making Decision making is done continually throughout the other three elements or stages. Every time something is planned, controlled, or organized, it was because someone made a decision. Remember when making decisions to base them on the four principles of business ethics, â€Å"autonomy, which assumes every human being is capable of making his or her own choices; justice, which requires actions and practices to be fair and nondiscriminatory; beneficence, which promotes human welfare; and non-maleficence, which ensures protection of individuals from harm† (Sandrik, 1993, p. 5). Keeping transparency in a business is a great way to keep people honest as well. In July, 2010, The Healthcare Group Purchasing Industry Initiative (HGPII) received rave reviews for it â€Å"activating a formal process to ensure prompt and fair resolution of supplier complaints† and for â€Å"implementing an Independent Advisory Council to have outside observers make sure they are doing everything possible in terms of ethical standards† (Freeman, 2010, pp. 3). Conclusion Financial accounting might look like pages of numbers or gibberish; however they are the key to unlocking income potential, and success. Whether a manager is directly in charge of the reporting or in charge of something completely different, understanding these reports can help make an organization more efficient, able to offer more services, or even more profitable.

Drug Addiction Essay

Drug is a substance that causes addiction, and it’s prohibits to treaded or grown or manufactured it only for some purposes prescribed by law. Drug addiction is one of the major problems In society. The effects of this disease are really serious. Many people get used to have drugs. Therefore, they get easily addicted to it and that is the problem also ‘my survey showed that only 60 % of the class who ever used drugs. There are three main effects of drug addiction health, psychological and economic effects. Drug addiction lead too many health problems. Abusing drug even without get addicted to It and a result of that, you will probably have mental capacity, loss of consciousness and cirrhosis of the liver. According to the National institute, the Acute effect of drug addiction are, impaired short-term memory, increase heart rate and appetite. There are also many psychological effects of abusing drugs, according to my survey 50% of the class agrees that most likely will happen to a drug abuser is psychological problems such as, feeling depressed and nervous tension. Moreover, according to the Foundation for a drug-free world one of the most common psychological effect is Hallucination, the abuser will start to hear voices and see things that do not exist. Furthermore, it will reduce his happiness between his family and all he thinks about is how to get drugs. Drug addiction has many economic effects on the drug abuser and countries all over the world. Drug abuser tend to spend lots of money to get drugs, and perhaps that money the only thing that he have to live he and his family in this difficult life. Most countries permit the sale of liquor and they advertise it to public. However, Drugs doesn’t consider as a national economic activity, so drug dealers will try to find ways to produce drugs and sale it in order to get money. According to the National institute, estimated economic cost to society due to substance abuse and  addiction in the United States Illegal drug 181 billion/year. In conclusion, drug addiction has many effects on people and other people close to them. As a result, it leads to many health problems as well as psychological problems, which can destroy love families. Also drugs cost a lot of money so it will be difficult to get it and the abuser would try other ways in order to get the drug. Many people around the world are suffering from abusing drugs and they are not really happy , so people should beware and live their lives normal And safe from this disease.

Thursday, August 15, 2019

Case study of the old family bank Essay

Macro The major problem presented in this case is that The Grayson Chemical Company is experiencing a decline in earning and sales. The board of directors of the company has brought in a new company president to help in turning things around for the company. The new president now faces the enormous task of returning the company into a growth path and profitability. Micro There are also micro-problems that emerge in this case that may hinder the new president from solving the macro-problem. One of these micro-problems is an existing culture of conservatism and rigidity in running the activities of company. The new president views this culture as a challenge that may hinder him from implementing appropriate strategies for turning the company around. The second micro-problem is existing sharp differences in opinion among the directors of the company. Each is offering different advice to the new president. Causes The main cause of the problems identified in the case is lack of flexibility and adoptability by the organization to new changes (Reeves & Deimler, 2010). It is stated in the case that the company had in the past experience a stable and profitable spell before things standing going bad. There is clear picture that the company still continued to rely on strategies that gave it past success despite times and market conditions having changed. This lack of adaptability has seen the company fail to improve it competitiveness by embracing new opportunities and addressing new challenges that come with time. System Affected The reliance by the company on old traditional ways of doing things has affected almost every aspect of the organization. It has become part of the organization culture to do things because they have always been done that  way and this culture has affected the entire organization (Organizational Culture, 2010). When a problem arises from the culture of the organization it usually cuts across the entire organization. Recommendations What is needed in order to turn the fortunes of the organization around is a complete change of the existing cultures (Organizational Culture, 2010).. The culture of doing things as have always been done, needs to go and its place taken over by a culture of flexibility, adaptability and innovativeness. This calls for a change of policies and retraining of workers. Reference Anonymous (2010). Organizational Culture. September 8, 2011. Retrieved from http://managementconsultingcourses.com/Lesson35OrganisationalCulture.pdf Reeves M. & Deimler M. (2011). Adaptability: The New Competitive Advantage. September 8, 2011. Retrieved from http://hbr.org/2011/07/adaptability-the-new-competitive-advantage/ar/1

Wednesday, August 14, 2019

Construction Management

Bonds LaShundra Hines Indiana Wesleyan University Personal Finance BUS 150 Keith Smith July 22, 2009 Construction Management The function of a construction manager is to advise and consult a client or owner concerning the programming and design of a project. This would include cost estimation, coordination of the work schedule , equipment and material deliveries. A concern in the managers advisement and consultation is trade jurisdiction of the various contractors and the activity coordination of the engineers and architect. One of the most important functions of a construction manager is to offer critical analysis as it relates to the design, economics, and constructibility being proposed by the architect while always keeping in mind the initial budget and the ultimate goal of providing the best possible facility. Demographics In the analysis of demographics and its impact on commercial spending, consideration should be given to the cause of Dayton residents who flee to neighboring communities,increasing crime rates. The lack of employment opportunities, and the infiltration of less desirable residents who fail to take proper care of their property, are some reasons for this flight,which robs Dayton City limits of responsible consumers whose spending would otherwise enhance retail development and progress. It is true, that those disadvantaged families who have been victimized by alcohol and substance abuse, economic down turns and criminal activity, need decent residents like anyone else. However; given the current economically depressing conditions, law enforcement, city inspectors and other institutional overseers are obliged to be more diligent in minimizing problems that arise under these circumstances. Urban Retail Strategy Proper use of land based resources dictates that urbanism advocates mixed-use development which combines residential, commercial, cultural, and recreational uses, rather than segregating these uses into separate zones or traditional single-use zoning. This strategy also facilitates the presence of a variety of demographic entities as per age, sex, income, etc. These varied consumers would be available in the area of retail development and would also cancel some concerns of isolated criminal activity. Environmental Concerns Asbestos legal firms advertising to represent victims of asbestos contamination , appear hourly on tv commercials. This fact emphasizes that asbestos is still a dangerous threat to the population at large. It is a carcinogenic with a prolong incubation period (30+) years, that incapacitates the lungs and breathing process by the infiltration of hook-like fibers for which there is no cure. The state of Ohio is reminded of the devastation caused by asbestos in the city of Mansfield. Exposure to construction materials that were manufactures there, consisting of asbestos caused the death of workers and their families. This occurred prior to governmental warnings and regulations of asbestos containing materials; and has resulted in a host of multi- billion dollar class-action law suits. Dayton is likewise, littered with older structures and vacant buildings that present a similar threat and must be dealt with in consideration of any urban renewal strategy. Environmental Considerations Type I and type II environmental research and analysis involves a careful walk-thru grid pattern of the land area to investigate the presence of illegal dumping, oil and chemical leakage, the presence of underground utilities and other buried materials. Various municipal departments and the fire department , should be consulted as to the historical use of a particular parcel. The type II process involves the abatement of such research which include taking bulk samples of hazardous materials for lab analysis and later air samples during and after abatement to determine atmospheric quality. For many decades throughout the country we have seen large segments of the general populace favor suburban residency. This same phenomenon has affected the downtown and inner-city areas of the city of Dayton for many of the same reasons: I- The increase of inner-city crime, home invasions, robbery,drug traffic, drive-by shootings. II- Unhealthy industrial environment : violation of EPA(Environmental Protection Agency). Federal standards pertaining to harmful emissions and chemical contamination, as well as accidents due to violation of OSHA(Occupational Safety and Health Administration) standards. III- Atmospheric pollution and traffic congestion. IV- Relocation of business parks and shopping centers to the outgoing suburbs. In the case of Dayton in particular, the demise of NCR, GM, DHL, HEWITT SON FACTORY, have all contributed to massive unemployment and relocation and displacement of the city's residents. Large National and international retailers and franchises such as Kroger, Wal-mart, McDonald's have traditionally, perceeded their decisions to locate in a metropolitan area, based upon a impact assessment of the location. Such assessment have been based upon most of the considerations that I have just itemized, and include others such as geographical flood and storm histories, traffic patterns, age, income, and educational demographics and statistical analysis. Judging from this itemized list it becomes obvious why Dayton lacks the presence of some of these franchises in certain areas. My target date for completion of the proposed report shall be 60 days maximum or less after contract award. My recommended fee for completing the requirements of the contract is $175,000( one hundred and seventy-five thousand dollars). A lesser amount can be considered by myself as an independent consultant, and in consideration of the city's budget limitations. A schedule for intermediate reports and presentations shall be available on a bi-weekly time-table. Construction Management Bonds LaShundra Hines Indiana Wesleyan University Personal Finance BUS 150 Keith Smith July 22, 2009 Construction Management The function of a construction manager is to advise and consult a client or owner concerning the programming and design of a project. This would include cost estimation, coordination of the work schedule , equipment and material deliveries. A concern in the managers advisement and consultation is trade jurisdiction of the various contractors and the activity coordination of the engineers and architect. One of the most important functions of a construction manager is to offer critical analysis as it relates to the design, economics, and constructibility being proposed by the architect while always keeping in mind the initial budget and the ultimate goal of providing the best possible facility. Demographics In the analysis of demographics and its impact on commercial spending, consideration should be given to the cause of Dayton residents who flee to neighboring communities,increasing crime rates. The lack of employment opportunities, and the infiltration of less desirable residents who fail to take proper care of their property, are some reasons for this flight,which robs Dayton City limits of responsible consumers whose spending would otherwise enhance retail development and progress. It is true, that those disadvantaged families who have been victimized by alcohol and substance abuse, economic down turns and criminal activity, need decent residents like anyone else. However; given the current economically depressing conditions, law enforcement, city inspectors and other institutional overseers are obliged to be more diligent in minimizing problems that arise under these circumstances. Urban Retail Strategy Proper use of land based resources dictates that urbanism advocates mixed-use development which combines residential, commercial, cultural, and recreational uses, rather than segregating these uses into separate zones or traditional single-use zoning. This strategy also facilitates the presence of a variety of demographic entities as per age, sex, income, etc. These varied consumers would be available in the area of retail development and would also cancel some concerns of isolated criminal activity. Environmental Concerns Asbestos legal firms advertising to represent victims of asbestos contamination , appear hourly on tv commercials. This fact emphasizes that asbestos is still a dangerous threat to the population at large. It is a carcinogenic with a prolong incubation period (30+) years, that incapacitates the lungs and breathing process by the infiltration of hook-like fibers for which there is no cure. The state of Ohio is reminded of the devastation caused by asbestos in the city of Mansfield. Exposure to construction materials that were manufactures there, consisting of asbestos caused the death of workers and their families. This occurred prior to governmental warnings and regulations of asbestos containing materials; and has resulted in a host of multi- billion dollar class-action law suits. Dayton is likewise, littered with older structures and vacant buildings that present a similar threat and must be dealt with in consideration of any urban renewal strategy. Environmental Considerations Type I and type II environmental research and analysis involves a careful walk-thru grid pattern of the land area to investigate the presence of illegal dumping, oil and chemical leakage, the presence of underground utilities and other buried materials. Various municipal departments and the fire department , should be consulted as to the historical use of a particular parcel. The type II process involves the abatement of such research which include taking bulk samples of hazardous materials for lab analysis and later air samples during and after abatement to determine atmospheric quality. For many decades throughout the country we have seen large segments of the general populace favor suburban residency. This same phenomenon has affected the downtown and inner-city areas of the city of Dayton for many of the same reasons: I- The increase of inner-city crime, home invasions, robbery,drug traffic, drive-by shootings. II- Unhealthy industrial environment : violation of EPA(Environmental Protection Agency). Federal standards pertaining to harmful emissions and chemical contamination, as well as accidents due to violation of OSHA(Occupational Safety and Health Administration) standards. III- Atmospheric pollution and traffic congestion. IV- Relocation of business parks and shopping centers to the outgoing suburbs. In the case of Dayton in particular, the demise of NCR, GM, DHL, HEWITT SON FACTORY, have all contributed to massive unemployment and relocation and displacement of the city's residents. Large National and international retailers and franchises such as Kroger, Wal-mart, McDonald's have traditionally, perceeded their decisions to locate in a metropolitan area, based upon a impact assessment of the location. Such assessment have been based upon most of the considerations that I have just itemized, and include others such as geographical flood and storm histories, traffic patterns, age, income, and educational demographics and statistical analysis. Judging from this itemized list it becomes obvious why Dayton lacks the presence of some of these franchises in certain areas. My target date for completion of the proposed report shall be 60 days maximum or less after contract award. My recommended fee for completing the requirements of the contract is $175,000( one hundred and seventy-five thousand dollars). A lesser amount can be considered by myself as an independent consultant, and in consideration of the city's budget limitations. A schedule for intermediate reports and presentations shall be available on a bi-weekly time-table.

Tuesday, August 13, 2019

The influence of the US foreign policy on the prospective unification Dissertation

The influence of the US foreign policy on the prospective unification of Koreas - Dissertation Example Reports show that during 20th century, there had been various efforts to address the different issues that impeded reunification of North and South Korea. At this time it became quite clear to the stakeholders (Koreans and non-Koreans) and other experts on foreign affairs related to Korea that reunification of the two nations was an internal matter to be decided by only by the Koreans themselves. However, it was equally clear to stakeholders and experts that the US had a crucial role, both in the division and future reunification, and through various foreign policies adopted by it towards the two Koreas, the US also could play a major role in a united Korean future. Right from the start of the 20th century, the Koreans have always looked for ways to give the two countries a unified and independent framework. However, even before WW II, any such hopes of unification received a setback when in 1910 Japan forcibly conquered Korean Peninsula. When Japan was defeated at the end of WWII in 1945, there were some hopes of a Korean unification that were again destroyed by partitioning. At this time, a division was created (of a temporary nature) in order to hasten the capture of the defeated Japanese forces. This activity, which was more of a plan for collaboration during a war between different occupying forces, however, turned into game of rivalry during the post-war times and the Korean division became permanent with hopes of a reunification slowly disappearing. During the various Korean Wars that took place after the WWII there have been attempts from both sides for a forced reunification, which failed to produce any definite results. Despite the reu nification criteria, always remaining on agenda list of the Korean countries from 1953 onward, during the Cold War it was practically shelved after which the issue received very little attention. 3 The will to reunite is a strong emotion prevalent amongst both the Korean nations and is founded on the country’s long history of heritage, cultural ethnicity, and homogeneity that have created a sense of strong national unity.4 Integrated with significant influence from Chinese cultural heritage, Koreans believe in strong family ties and take deep pride in their national history and culture. Owing to this background, the Koreans still hope for a reunification, despite wars and years of tension between the two nations. Majority

Monday, August 12, 2019

ADVERTISING CAMPAIGN Assignment Example | Topics and Well Written Essays - 750 words

ADVERTISING CAMPAIGN - Assignment Example All these factors are combined together while developing a strong brand image in the industry. Purina Pet Care is a brand of Nestle that offers quality food for dogs and cats. The company designs all its advertisement campaigns in a manner that outlines its products to be of superior class for all pets. Purina Pet Care desires to establish a strong brand image so as to ensure that it is number one choice of all pet owners. Their target market is growing and young families who are inclined towards having more than one pet. In all Purina Pet Care’s advertisements main focus is pets and their owners. One of their recent campaigns had a tagline â€Å"a dog food you can rely on†. This statement clearly states that Purina Pet Care considers them to deliver superior quality dog food in America. A new advertisement campaign can be designed by the company in order to highlight additional features which cannot be easily imitated by competitors. The main objective of this campaign is to state their image of a top brand and outline quality ingredients which safeguard health of pets. The brand Purina Pet Care is part of a famous global brand known as Nestle. Every year the company invests lump sum amount in advertising activities so as to create long term impact on target audience. This campaign would be mainly for newspapers since it is appropriate media to communicate brand message to target segment. A budget of $10M can be allocated for this campaign encompassing ad designing, broadcasting, etc. The frequency rate of this new campaign also would be increased. This shall be done to ensure that advertisement campaign triggers in consumer mind. It is often observed that external information obtained through word of mouth or advertisement campaign plays a vital role while making final purchase decision. In intense competitive market place Purina Pet Care can sustain its brand position through designing innovative advertisement campaigns and broadcasting it a