Marketing of TelePacific Communications Case Study

Marketing of TelePacific Communications - Case Study ExampleIt is evidently clear from the discussion that pecuniary strength is one of the prime constraints of TelePacific which restricted them to promote the company across the world. Therefore, e-marketing entrust be an effective promotional tool to develop aw arness among the large number of the world. Moreover, the award received in 2010 has enabled the company to increase its annual revenue by 13% each year. Managing customers efficiently is an important competency of an organization transaction in the service sector. Maintaining long-term relationships with the existing customers and developing unique strategies will enable the company to retain and to attract new clients. Involving customers in planning proximo strategies of the company will influence them in maintaining long-term relationships with the organization. Moreover, employee happiness is also an important factor which should be dealt sophistically. The employee s are the core communicators who interact with the customers. Thus, job satisfaction and continued training programs are essential for enhancing the relationship among the customers and the organization. Managing the client Relationship TelePacific is renowned for providing excellent services to its customers along with quality network coverage. In gild to measure the performances of their employees the company has implemented various metrics which create accountability and visibility across the organization. The metrics are reviewed every week on an organizational level discussing relevant issues and developing customer experiences through their services. One of the core commitments of the company is to enhance the relationship with the existing customers and to introduce innovative products for attracting new customers. Thus, Customer Relationship Management (CRM) is an effective tool for maintaining long-term relationships with individual customers. The strategies of CRM help c reate new and shared value for individual customers that leads to building preferences for the organization eventually generating appropriate outcomes related to business results (TelePacific Communications, 2012) . The company enables customers for communicating with the top level management by providing them direct phone numbers regarding any issue. In addition, TelePacific hindquarters invite ideas from customers for jointly planning and developing values distinct to the class of customer. Furthermore, the management can collaborate with the distribution channels for enhancing individual customer satisfaction. consolidation customers suggestion into their technologies will develop their participation and involvement with the company. Moreover, e-marketing is growing rapidly as a competent tool for promoting a company and its products. Various strategies are being employed by organizations to attract the attention of the customers in order to promote their unique products and s ervices offered. Social networking sites are quite common these eld to promote companys products. The use of social networking sites has developed immensely among the younger generations and corporate. Therefore, generating awareness of the services offered by TelePacific through Facebook or Twitter will attract new customers. Furthermore, it gives the company an opportunity to interact directly with the individual customers and identify the common desires and evolving trends.