Airlines Customer Relationship Management Crm Systems Computer Science Essay

Airlines Customer Relationship Management Crm Systems Computer Science Essay During the early 1920s, several small scale airline companies had come up in different parts of Europe but only two of them made it to the top. They were-The Deutscher Aero Llyod and Junkers Luftverkehr. On January 6, 1926, they merged and founded Deutsche Lufthansa AG. Since then Lufthansa has been continuously transforming itself into a competitive corporation with maximum customer satisfaction and modern organizational structure. Deutsche Lufthansa is divided into 2 main divisions: Lufthansa Airlines Lufthansa Systems Airlines comprise of the different passenger airline services like Swiss airlines, Austrian Airlines, Brussels Airlines, German Wings, JetBlue and SunExpress. Systems comprise of various MIS and Software system divisions like Lufthansa Systems, Lufthansa cargo, Lufthansa Technik and Financial Services. (Refer figure 1.) Lufthansa Systems is the major player in the Software systems and provides consulting and IT services to various companies. Companies from different sectors like transport, logistics and industry rely on the expertise of Lufthansa Systems. Apart from developing individual applications, it also provides airlines with integrated platform solutions that help them to optimize their core processes. Its Platform solutions include: The Integrated Operations Control Center (IOCC) Platform for airline operations The Integrated Commercial Platform (ICP) for network management and revenue control The Sirax AirFinance Platform for revenue management The Operations Platform for flight planning and execution The GroundSolutions Platform for check-in and boarding The AdvancedCargo Platform for all cargo processes Customer Relationship Management systems: Any airlines success basically depends on its capability to manage sales, marketing, and to maximize advantages for both from a better understanding of its customers. To achieve this, airline e-CRM models not only provide a comprehensive solution but also contribute towards improving the relationship of the airlines with its customers. An airline e-CRM model is a system made up of various components, different linkages amongst these components, and the dynamics- that can take advantage of the Internet to generate revenue. This is accomplished by building each of the components-value, revenue sources, rates and pricing, scope, capabilities and sustainability-and crafting linkages amongst these components. Hence it enables an airline to achieve an advantage over its competitors. Various softwares and MIS systems not only reduce the manual labour but also cater to the needs of the customers better. A broad classification of all the CRM services provided by Lufthansa includes: Passenger core systems Value added services Passenger Airline Competence Centre (PACC) MultiHost Sales, MultiHost DCS, e-ticketing interlining GroundSolutions Platform, NetLIne, Revenue Integrity. Strategy Vendor, Selection, Migration and Integration, Process Engineering. GrandSolutions GroundSolutions/ Mobile uses SMS dialogues or a mobile website to guide passengers conveniently throughout the entire check-in process. Passengers can use any PC and choose the seats, of their wish from an aircraft-specific seating plan, online. Further they can also print their boarding pass or can send it to a mobile device like a PDA or cell phone. Special check-ins like group check-in or employee standby flights are also integrated in this system. Charter passengers flying with a voucher instead of a ticket can avail this service as well. The system requires the customer to place his ID card or passport on the Check-in machines scanner. Then the flight number and destination for the flight is to be entered. The touch screen helps in entering the personal details. Once the booking is done, it can be confirmed online on lufthansa.com under my bookings. The payment is done via a credit card. GroundSolutions offers other services such as: Up gradation to a higher class Lounge access Reservation of special seats including window seats or exit route seats. This shows that the airline is in complete control of its various ancillary revenue channels. As soon as some change is made in the administrative department, this information is available to the passengers. This includes offering an upgrade to the next class or even a change in the advertisement on the boarding pass depending on the time, location or even the flight number. This has not only reduced the cost and time many folds but has also provided better customer satisfaction by addressing the needs of various customer groups differently. Furthermore, because of the flexibility in the system, the customers can be informed about any kind of changes easily. Key features: On to and return check-ins both possible Selection of the seats by the passengers on an interactive seating plan The e-boarding pass available on the cell phone Key benefits: Passengers have a better control over various processes This satisfies customer needs and increases compliance Paperless check-in proves to be more convenient and time saving Altea Customer Management System by Amadeus: Altea MIS is owned by Amadeus IT Group, the largest GDS (Global Distribution System) provider in the world with an estimated market share of 37% in 2009. Spread over 195 countries, its customers include airlines, hotels, travel agencies, rail and road transport companies. In 2009, 238 million passengers boarded different airlines using Amadeus Altà ©a. Air France and Lufthansa are its major customers. Altea is a new-generation CRM system which addresses airlines key functions like sales and reservations, arrival and departure control and inventory management. Altea reservations Altea inventory Altea DCS Availability, Booking, Fares and pricing, Customer profiles, e-ticketing Schedules management, Inventory control, Seat map management. Check-in, Boarding pass issuance, Baggage management, Flight boarding. Altea enables the customers to manage their booking and ticketing conveniently.it also helps airlines to manage their schedules, seating capacity and the associated fares. The user-interface is further simplified by the preferential use of XML over HTML or SOAP. This minimizes the implementation time and enables seamless connection with any ERP system. The Amadeus Altà ©a service unifies end-to-end IP network using highly reliable components supplying a fully managed business class of service. This allows Airlines and Ground Handlers to access the Amadeus Altà ©a DCS services from airports. The system enables the airlines to share network connectivity at airports to reduce operating costs and to provide a simpler solution. It guarantees access to Amadeus applications with better services and response times than what other airports can offer today. It provides access to best speeds available and is a very flexible system for the entire community of users. It provides different Class of Service (CoS) functionality for assigning higher priority to business critical traffic (e.g. Check-in) and lower priority to non-critical traffic (e.g. back office). The Amadeus Altà ©a CRM System is designed around the following core concepts: Single data source- this eliminates inconsistency of data. Customer centricity- entire information about the customers journey made available Automation and flexibility- Intuitive graphical user interfaces facilitate efficient service Common platform- offers benefit due to the combined input of all the world-leading airlines. Key features: Fully automated ticket availability and booking Higher customer satisfaction Increased staff productivity Faster and more efficient ticketing Enhanced self service options via web or kiosk Reduced cost and higher reliability NiceView : NiceView is an in-flight infotainment system which has been recently introduced by the airlines to make each passengers journey a memorable one. It enables the passengers to experience all the beautiful and mesmerizing scenes as though seeing them directly from the pilots cockpit. The NiceView is a moving map system which provides high-resolution 3-D maps and hence provides information and entertainment at the same time. It further provides an impressing 3-D view of the aircraft at its current geographical location as well as the flight path. On zooming in, high-resolution maps of 1 meter per pixel can be configured which display the entire flight route. The view of the entire route, flight track line, destination airport and the arrival time can be seen in 2-D or 3-D. Current flight data can be obtained from airborne communication links via ARINC-429 (ACARS) or Ethernet (Sat-Com/Broadband) . Virtual flights are also possible between the starting and the ending destinations by typing in their names. Lufthansa Airlines has implemented this software in majority of its international flights. It has also customized the software by including several other options like playing audio or video clips including movies or pre-recorded TV series, sports or political news, information regarding the estimated time of arrival, airport or boarding information or other safety briefings. It further gives environmental information like the estimated temperature outside, weather conditions, time change etc. The system also facilitates language translations as well as feeding and editing of geopolitical data. Working: At the time of take-off, NiceView automatically displays a welcome note on the touch-screen. Out of the several options including route map, movies, audio clips, weather information, news, flight related information and others, the passengers are free to select any one of their choice. High definition video output (HDTV) is also available apart from the standard definition video signals (NTSC/PAL). To support multi-channel and multi-language content around 4 mono audio channels are provided. With the help of touch screen, the passengers can surf various components of the system and can go back to the main or previous menu whenever desired. Further the alignment of the maps can be changed as per convenience and the entire time and route of the flight can be displayed. Any kind of selection of an item can be done via the touch-screen followed by a similar exit. Key benefits: Virtual camera views in 2D and 3D from around the aircraft A virtual flight route Display of movies and audio clips Various geopolitical, graphical and information overlays News and information 2-D and 3-D locations relative to the aircraft Illustrations of oceanographic data Thus all in all NiceView is truly an infotainment as it serves the purpose of providing sufficient information as well as entertainment during the flight. Appendix: Fig 1- Organizational structure of Lufthansa Group Fig 2- Display of Amadeus Altea Fig 3- Route of the flight illustrated in 2-D

Discuss Chaucers comic method in the Millers Prologue and Tale Essay

Discuss Chaucer's comic method in the Miller's Prologue and Tale. Combine your personal response with reference to other critical opinion at relevent points in your argument. The Miller's Tale is undoubtedly Chaucer's most crude and vulgar work, but how far did Chaucer intend for there to be a moral to his story? Are we supposed to sympathise with the jealous but 'sely' carpenter when the wife whom 'he lovede moore than his lyf' is unfaithful to him? Should we take pity on Absolon when his 'love-longynge' leads him to the riotous 'misplaced kiss'? We are warned not to 'maken ernest of game' in the Miller's Prologue, and we are also forewarned that the Miller's language and the content of the story may be offensive due to the ' ale of Southwerk'. By this point, it is clear that this is nothing but an amusing story, told purely for pleasure by a drunken and high-spirited miller. Elizabeth G. Melillo agrees in her essay that 'it seems a shame to do anything with the Miller's Tale except laugh heartily! To insert too much intellectual analysis may rob this, the best of 'dirty' stories of its charm.' Chaucer begins by preparing us for the trouble that is to come, by alerting us to the fact that the carpenter has married a woman much younger than him, and that 'his wit was rude' - he is an uneducated and gullible man, with a beautiful young wife. Dissatisfied with presenting us with the bare fact, Chaucer dedicates 40 lines to an elaborate description of Alisoun, in order to emphasise just how attractive she is. As Mc Daniel says, 'She is described in terms of a wily weasel, a vixen, a young calf; animalistic terms that emphasize her youthful sensuality'. By informing us of her 'likerous ye', Chaucer establ... ...ue not to 'maken ernest of game', and not to feel too sorry for the carpenter. The tale ends with the conclusion that 'swyvved was this carpenteris wyf, for al his kepyng and his jalousye'. Chaucer does not want us to take any moral from the tale, but it is packed full of them. It can be seen as a sort of sermon on the sins of pride and jealousy, hidden in the format of a 'naughty story'. According to McDaniel, 'the Miller tells this crude but hilarious story to remind the Host and all the other pilgrims that social pretense is dangerous'. Even though it may be difficult not to pity the carpenter at the end when he is hurt, cuckolded, and taunted, we must refrain from doing it. John Lippitt said that 'the tragic and the comic are not polar opposites, or mutually exclusive, but subtly and sometimes almost paradoxically inter-linked modes of experience'. Discuss Chaucer's comic method in the Miller's Prologue and Tale Essay Discuss Chaucer's comic method in the Miller's Prologue and Tale. Combine your personal response with reference to other critical opinion at relevent points in your argument. The Miller's Tale is undoubtedly Chaucer's most crude and vulgar work, but how far did Chaucer intend for there to be a moral to his story? Are we supposed to sympathise with the jealous but 'sely' carpenter when the wife whom 'he lovede moore than his lyf' is unfaithful to him? Should we take pity on Absolon when his 'love-longynge' leads him to the riotous 'misplaced kiss'? We are warned not to 'maken ernest of game' in the Miller's Prologue, and we are also forewarned that the Miller's language and the content of the story may be offensive due to the ' ale of Southwerk'. By this point, it is clear that this is nothing but an amusing story, told purely for pleasure by a drunken and high-spirited miller. Elizabeth G. Melillo agrees in her essay that 'it seems a shame to do anything with the Miller's Tale except laugh heartily! To insert too much intellectual analysis may rob this, the best of 'dirty' stories of its charm.' Chaucer begins by preparing us for the trouble that is to come, by alerting us to the fact that the carpenter has married a woman much younger than him, and that 'his wit was rude' - he is an uneducated and gullible man, with a beautiful young wife. Dissatisfied with presenting us with the bare fact, Chaucer dedicates 40 lines to an elaborate description of Alisoun, in order to emphasise just how attractive she is. As Mc Daniel says, 'She is described in terms of a wily weasel, a vixen, a young calf; animalistic terms that emphasize her youthful sensuality'. By informing us of her 'likerous ye', Chaucer establ... ...ue not to 'maken ernest of game', and not to feel too sorry for the carpenter. The tale ends with the conclusion that 'swyvved was this carpenteris wyf, for al his kepyng and his jalousye'. Chaucer does not want us to take any moral from the tale, but it is packed full of them. It can be seen as a sort of sermon on the sins of pride and jealousy, hidden in the format of a 'naughty story'. According to McDaniel, 'the Miller tells this crude but hilarious story to remind the Host and all the other pilgrims that social pretense is dangerous'. Even though it may be difficult not to pity the carpenter at the end when he is hurt, cuckolded, and taunted, we must refrain from doing it. John Lippitt said that 'the tragic and the comic are not polar opposites, or mutually exclusive, but subtly and sometimes almost paradoxically inter-linked modes of experience'.

Unme Jeans Case Analysis

1. What problem confronts UNMe? The brand manager was trying to make a decision whether to advertise her brand in emerging social media. She has to consider the benefits and risks, how the new channel will work with the original media plan and what results she can expect. 2. What are the positives and negatives of UNMe’s current media plan? Current media plan: * 30-second TV ad on most popular programs for teenage girls * Full-page magazine print ad in beauty & fashion magazines * 60-second radio on Top 40 A corporate website * Online banner and display ad on the most popular websites for teenage girls * â€Å"key word† Google Positive: multiple ways can make UNMe reach maximum targeted market of women 12 to 24. The media she chooses are consistent with the style of UNMe, like Gossip Girl, American Idol, Top 40 radio and other online banner ad on girls’ favorite websites. She spends most money on TV ad, on which people spend most time on ad. Negative: audiences watching TV are declining. Consumer’s media habits were rapidly changing.They are turning from traditional media, such as TV, magazines and radio to new media choices. Consumers were devoting much more time to online channels. Since there is advertising clutter, the percentage of advertising that consumers remember was as low as 1% to 3%. So having more channels may lead to more costs than revenue.3. What are some potential benefits and risks to utilizing Web 2. 0 media tactics for UNMe? Benefits:   consumer co-creation, social affiliation, digital self-expression, sharing.Consumers can directly contribute to the online conversation. Women of 12 to 24 can create their own design of UNMe jeans on Facebook and share their designs. Web 2. 0 makes consumers more like participants with other people than being individual. They can also comment on other people’s design and forward it to more people, which increase the influence of UNMe. It’s an easy way to connect with their friends and family. MySpace and Facebook allow people to create their own profile online so that they can have social network and link with other friends.Young women have an enthusiasm in expressing their identities online. Web 2. 0 makes people to â€Å"be online † rather than â€Å"go online†. We can see from the exhibit 6, visitors of Facebook, YouTube are increasing quickly each year. 47% of teenagers and 69% of young adults have a profile and contact users and the majority of them visit social websites everyday. (Exhibit 7) The typical members of Facebook are high school and college students, highly matches the targeted market of UNMe.Risks: investment in new advertising channel is risky. Foley has to be sure that the money she spends on social media will make higher or comparable revenues as traditional TV, magazines and radio. There might be a lack of control over the content online. Some information on Facebook, youtube, Zwinktopia is inappropriate for UNMe and may have a negative influence on consumers.4. How specifically should Foley integrate social media into her media plan (if at all)? Why?

There Are Several Similarities Between Aristotle And...

There are several similarities between Aristotle and Confucius on the concept of friendship. Both viewed friendship as a relationship between virtuous and trustworthy friends who understand each other s character. According to Aristotle and Confucius, virtue is essential when friends are able to share their lives with one another during the time of fortune and misfortunes. For this leads them to live happily, joyfully, and harmoniously as friends. Aristotle posited that, â€Å"The perfect form of friendship is that between good men who are alike in excellence or virtue† ( Nicomachean Ethics VIII. ch.3(1156b(10). Confucius, agreed with Aristotle, as the Analects says â€Å"Virtue is never left to stand alone; he who has it always have†¦show more content†¦ch.3). Friends will be there for one another - encouraging, correcting, and supporting each other with love and care. And this is how everyone is supposed to live in society. A sincere and truthful friendship bu ilt in virtue leads to an honest, good life. The author Vernon said friendship brings a happy life to both parties (â€Å"The Philosophy of Friendship†). A good friendship brings love, peace, joy, and justice not only for each friend but also for society. Friends enjoy a sincere and faithful companionship. Wei Tu said trust between friends is sustained by a long lasting commitment that aims to mutual flourishing (Slote 128). In order to have a true friendship, one has to commit himself or herself to truthfulness in words and actions. A perfect friendship brings forth harmony, peace, love, and justice during someone’s life and allows society to flourish. There also are some differences between the two traditions. For, Aristotle’s list of groups of people whom we are inclined to love, and Confucius’ three types of friends. For Aristotle these groups of friends based their relationships more on human feelings and on virtue rather than on practical actions as it is for Confucius. â€Å"TheShow MoreRelatedAnalysis Of Aristotle s The Golden Mean 1109 Words   |  5 PagesPart 3 - Aristotle - The Golden Mean Aristotle was a greek philosopher that taught and stressed many important and revolutionary ideas/philosophies. He was born in 384 BC, and was a student of Plato, as well as founded/ taught at several academies. He wrote on diverse subjects, including physics, metaphysics, poetry, logic, politics, government, and ethics. He contributed to almost every field of human knowledge in existence during his time, and he was the founder of many new fields. Aristotle was oneRead MoreBranches of Philosophy8343 Words   |  34 PagesTraditional branches are cosmology and ontology. †¢ Epistemology is concerned with the nature and scope of knowledge, and whether knowledge is possible. Among its central concerns has been the challenge posed by skepticism and the relationships between truth, belief, and justification. †¢ Ethics, or moral philosophy, is concerned with questions of how persons ought to act or if such questions are answerable. The main branches of ethics are meta-ethics, normative ethics, and applied ethics.Read MoreWorld History AP8768 Words   |  36 Pagesdestructive and oppressive. 4. Do you think that the classical empires hold â€Å"lessons† for the present, or are contemporary circumstances sufficiently unique as to render the distant past irrelevant? †¢ This question can be answered successfully from several perspectives, although in order to argue that the classical empires are irrelevant a student would have to address the arguments made in the Reflections section of the text. †¢ A student might focus on the cultural memory of empires being used inRead MoreImportance of Ethics in Business as an Academic Discipline8970 Words   |  36 Pagesthe establishment by senior management of an ethical business culture.† And, â€Å"Another clear message of the survey is that ethical leadership from the top is the key to reducing corporate malfeasance.† Considering the ethical failures in the last several years and the resulting crisis in confidence, a sincere commitment to creating and sustaining an ethical business culture in public and private sectors has never been more important. It is important that each individual feels personally ethically