The Lottery By Shirley Jackson Analysis - 784 Words

Sometimes things aren’t always as we perceive them to be and we are often very surprised by certain outcomes. Throughout her short stories, â€Å"The Lottery† and â€Å"The Possibility of Evil†, Shirley Jackson shocks readers with her unthinkable plot twists. During both stories, they begin very peaceful and calm but as you near the end, your view of both readings completely change. Throughout â€Å"The Lottery† if you win the lottery that year you will be sacrificed, which no one would believe would happen as the title has a positive connotation; also, â€Å"The Possibility of Evil† starts out with a nice older woman enjoying her day but as you get closer to the final words of the story you start to realize that she is the reason behind all of the negativity†¦show more content†¦In â€Å"The Lottery† Jackson makes readers believe, just by the name of the story itself, that everyone is going to be excited to play the lottery. She e ven states that one man was talking â€Å"cheerfully†(Jackson pg.2). Most people didn’t seem to be worried about the lottery and everyone seemed to be enjoying themselves to some extent; whereas at the end the person to win the lottery is very unlucky and becomes that year’s human sacrifice, seeming insane that people weren’t worried. Readers were not expecting such a terrible outcome for the lottery winner and are blown away come the end of the story. Similarly, at the beginning of â€Å"The Possibility of Evil†, no one thought that Miss Strangeworth would be the one spreading evil throughout the town. Everyone seemed to believe she was a nice old lady that wouldnt hurt a fly. By the end of the story, readers realize that she is the only reason for the evil in the town, which was very unexpected. Lastly, Jackson uses foreshadowing to create anticipation in the reader’s minds. In â€Å"The Lottery† she states that the younger boys â€Å"made a great pile of stones in one corner of the square†(Jackson pg.1) which makes readers question why the boys would be gathering a huge pile of stones at a lottery. Thus, showing that the stones must have an importance and tends to get reader’s minds thinking about what could possibly happen with theShow MoreRelatedAn Analysis Of The Lottery By Shirley Jackson744 Words   |  3 Pagesâ€Å"The Lottery† - For Analysis 1. There are multiple examples to suggest that â€Å"The Lottery† is a ritualistic ceremony. In several instances â€Å"The Lottery† is referred to as a ritual: â€Å"..so much of the ritual had been forgotten..† and â€Å"†¦because so much of the ritual had been forgotten†¦Ã¢â‚¬ . In addition, the ceremony happens annually on June 27th, a t0:00 a.m., suggesting a ceremonial quality. This happens with such regularity that the citizens â€Å"†¦only half listened to the directions†¦Ã¢â‚¬ . This ceremonyRead MoreThe Lottery By Shirley Jackson Analysis732 Words   |  3 PagesFollowing other people may have a positive or negative effect, but when it reaches a certain point where you blindly follow others it may not have a positive outcome. â€Å"The Lottery† made by Shirley Jackson is about a small community of villagers that gather together every year to perform a tradition. All of the villagers gather together and draw small sl ips of paper from a black wooden box, whoever draws the first slip with the black dot on it, their family has to draw first. Now all of the membersRead More Analysis of The Lottery by Shirley Jackson Essay693 Words   |  3 PagesAnalysis of The Lottery by Shirley Jackson â€Å"The Lottery† by Shirley Jackson was written in 1948. The story takes place in a village square of a town on June 27th. The author does not use much emotion in the writing to show how the barbaric act that is going on is look at as normal. This story is about a town that has a lottery once a year to choose who should be sacrificed, so that the town will have a plentiful year for growing crops. Jackson has many messages about human nature in this shortRead MoreLiterary Analysis Of The Lottery By Shirley Jackson910 Words   |  4 PagesLiterary Analysis of the Short Story â€Å"The Lottery† by Shirley Jackson Shirley Jackson explores the subject of tradition in her short story â€Å"The Lottery†. A short story is normally evaluated based on its ability to provide a satisfying and complete presentation of its characters and themes. Shirley describes a small village that engages in an annual tradition known as â€Å"the lottery†. Narrating the story from a third person point of view, Shirley uses symbolism, foreshadowing and suspense to illustrateRead MoreEssay on The Lottery by Shirley Jackson: an Analysis1522 Words   |  7 PagesKouyialis EN102: Composition II Professor Eklund The Lottery by Shirley Jackson: An Analysis The short story â€Å"The Lottery† by Shirley Jackson was written in 1948 and takes place in a small town, on the 27th of June. In this story, the lottery occurs every year, around the summer solstice. All families gather together to draw slips of paper from a black box. When reading this story, it is unclear the full premise of the lottery until near the end. The heads of households are the firstRead MoreLiterary Analysis Of The Lottery By Shirley Jackson1534 Words   |  7 Pages Literary Analysis: â€Å"The Lottery† by Shirley Jackson â€Å"The Lottery† by Shirley Jackson is a short story written in 1948. Due to World War II ending around this time, her story took some strong criticism. The people at that time wanted uplifting stories, and this story is the very opposite because of its underlying theme of tradition and conformity. â€Å"The Lottery† shows that no matter the tradition or belief, people will not stray from their daily routine because humans are creatures of habitRead MoreAnalysis Of The Lottery By Shirley Jackson773 Words   |  4 PagesIn the short story, The Lottery, written by Shirley Jackson, is about a small village or some type of society with a yearly tradition called, the lottery. From what the reader may read online, they may find out that during the time period Jackson wrote this, she was interested in magic and witchcraft. Not only that she was also rumored to have gotten rocks thrown at her by children who believed she was a witch. One may also say, that the story wa s absolutely unique and the ending completely shockingRead MoreAnalysis Of The Lottery By Shirley Jackson1060 Words   |  5 Pagesthird point of view about other but our view are mostly to always limited, not knowing everything. In a story called â€Å"Charles† by Shirley Jackson, the author creates a limited first point of view of Laurels mother where the reader reads and understand only what Laurie’s mother understand and see. In the other story also written by Shirley Jackson called â€Å"The Lottery†, the story proceed at a limited third point of view where the reader understands more ideas. Although each storied have a differentRead MoreAnalysis of The Lottery by Shirley Jackson993 Words   |  4 PagesSpanish author, When we blindly adopt a religion, a political system, a literary dogma, we become automatons. We cease to grow. Shirley Jackson was born in 1919 in San Francisco, California to Leslie and Geraldine Jackson. She is most well known for her s hort story titled â€Å"The Lottery† which was first published in The New Yorker to overwhelming and mixed reviews. The lottery, as portrayed in the short story, is a religious, annual ceremony in the afternoon of June 27. This event is said to be olderRead MoreThe Lottery By Shirley Jackson Analysis802 Words   |  4 PagesIf everyone else was doing something, would you? Or maybe if someone needed to be stood up for, would you have their back? In The Lottery, people do follow other people blindly. And the consequences are devastating. But in First They Came, not having someone’s back might get you in the same position†¦ The Lottery by Shirley Jackson is a story that takes place in a small village on a warm summer day. Little boy’s run around in boisterous play, collecting small stones into a pile. As the adults gather

Cleopatra- A sign of times Essay - 3679 Words

Cleopatra: A Sign of the Times by Diana Lerman For Rome, who had never condescended to fear any nation or people, did in her time fear two human beings; one was Hannibal, and the other was a woman (Lefkowitz 126). Abstract Cleopatra VII, the last reigning queen of Egypt, has intrigued us for centuries. Her story is one that has been told many times, and the many different and vastly varied representations of her and her story are solely based on the ways in which men and society have perceived women and their role in society throughout history. By looking at the perceptions of women starting from the Hellenes, the Greeks who greatly influenced Roman ideals, and following those perceptions through to the end of the 19th Century, it†¦show more content†¦Retelling a speech that he believes Octavian may have said to his soldiers he writes: [w]e Romans are the rulers of the greatest and best parts of the world and yet we find ourselves spurned and trampled upon by a [woman] of Egypt‚Ä ¶(52). He continues with Roman propaganda retelling the great accomplishments of Roman forefathers and then stresses that the men who have achieved these feats of arms‚Ä ¶would be cut to the he art if ever they knew that we have been overcome by this pestilence of a [woman]‚Ä ¶(53). He verbally attacks the Egyptian culture and drives home his dislike of them and their barbarisms by saying worst of all, they are not ruled by a man, but are the slaves of a [woman] (53). In conclusion he writes: But, in the end, I cannot describe to you any greater prize that that of upholding the renown which your forefathers won, of preserving the proud tradition of your native lands, of punishing those who have rebelled against us, of conquering and ruling over all mankind, and [of allowing no woman to make herself equal to a man] (55). The dislike of women in positions of power and the absolute necessity to deprive them of this power can be seen in Dios writing. Dio stresses Cleopatras gender and makes it the supreme motivator for the ensuing war with Egypt by the marking the importance of conquering Cleopatra and removing her from her throne. Cleopatras political power is further reduced in theShow MoreRelated Cleopatra: A Sign of the Times Essay3711 Words   |  15 PagesCleopatra: A Sign of the Times For Rome, who had never condescended to fear any nation or people, did in her time fear two human beings; one was Hannibal, and the other was a woman (Lefkowitz 126). Abstract Cleopatra VII, the last reigning queen of Egypt, has intrigued us for centuries. Her story is one that has been told many times, and the many different and vastly varied representations of her and her story are solely based on the ways in which men and society have perceived women andRead MoreEssay Cleopatra957 Words   |  4 Pages Significant Woman: Cleopatra amp;#9;I chose to write my amp;quot;Significant Womanamp;quot; paper on Egypt’s last pharaoh, Cleopatra. When I began my report, I knew very little about Cleopatra, except that she was the mistress of both Julius Caesar and Mark Antony of Rome. I wondered what impacts on history Cleopatra made on her own. amp;#9;I feel that Cleopatra was a very significant woman in history because she was very aggressive and assertive, characteristics that have always been consideredRead MoreEssay on Cleopatra: A True Feminine Tragedy759 Words   |  4 PagesCleopatra: A True Feminine Tragedy In Shakespeares tragedy, Antony and Cleopatra, Cleopatra is efficiently described by Enobarbus as extremely passionate and movable. She possesses all characteristics of a woman in good ways and bad. She is easily swayed by outside decisions and one cannot clearly decipher what she truly wants. She is also extremely manipulative and uses her femininity to her every advantage. It even seems that she is unfit to manage her own mattersRead MoreThe Status And Perception Of Women928 Words   |  4 Pagesancient times and one of the English Renaissance controlled their image, were affected by societal views of women, and were ultimately depicted. Scholarship on Cleopatra and Queen Elizabeth I relays the idea that society and patriarchy led to their respective authorities and depictions. Mary Hamer, author of Signs of Cleopatra, a historical research text, investigates Cleopatra’s cultural significance from her earliest representations in her own time to her status as a symbol in modern times. In theRead More William Shakespeares Antony and Cleopatra Essays1003 Words   |  5 PagesWilliam Shakespeares Antony and Cleopatra â€Å"Heaven help the American-born boy with a talent for ballet† – Camille Paglia The prim and proper women and the strong and strapping men are no match for Shakespeare’s haze of character’s muddled together in Antony and Cleopatra. As always Shakespeare delivers a luminary cast of individuals that deviate from the socially accepted gender roles. As the audience works its way through the fierce genesis to the catastrophic resolution, it isRead MoreEmpowerment of Women through the Film Cleopatra Essay1616 Words   |  7 PagesOne main message Cleopatra is presenting to society in the 1960s is the empowerment of women. Although Cleopatra is depicted in many different ways in other films and plays, the 1963 film portrays her as a ruler who tried to bridge gaps between men and women. She overthrew her brother’s power and exiled him and Cleopatra wanted to be seen as equal by both Caesar and Antony. This reflects the women’s movement of the 1960s when women mainly stayed at home and took care of children. On DecemberRead MoreA ll For Love: More Sentiment than Tragedy Essay1224 Words   |  5 PagesCleopatras portrayal. Drydens Cleopatra has been portrayed as a woman of exceptional virtue and fidelity (loyalty). She is not the same Cleopatra whom we meet in Shakespeares play. Indeed, Drydens Cleopatra is a model of perfection. Nowhere does she give any sign and disloyalty. She remains constant and virtuous. Even the pretence which she puts up of having fallen in love with Dolabella is adopted by her very much against her own will. The portrayal of Cleopatra, therefore, seems to link thisRead MoreTechniques on Cleopatra and Anthony Powerplay1524 Words   |  7 PagesElective 2: Powerplay – Antony Cleopatra Consider representations of and the interplay of types of power Analyse portrayals of the powerful Consider how the depiction of particular relationships provides insight into the nature of politics Consider the extent to which power resides with the people Techniques Suspense Delays entry of main characters and Caesar Caesar powerful- delayed entrance- magnifies his power for audience (dramatic technique) Soothsayer foreshadowing/foretelling Read MoreOctavian and Marc Antony- The Duel of Words and Deeds1091 Words   |  4 Pagesposition, only Octavian and Antony in control. Even though the Triumvirate remained active until 32 B.C.E., the relationship between Antony and Octavian deteriorated years before. In 37/3C, Marc Antony reignited his affair with the Queen of Egypt, Cleopatra, while married to Octavians sister, Octavia. Antonys blatant disregard for his marital pact signifies a breakdown of relations between himself and Octavian. As response, Octavian only provided 2,000 troops to Antony, instead of the 20,000 men heRead MoreWilliam Shakespeares Presentation of Octavius Caesar in Antony and Cleopatra1625 Words   |  7 PagesWilliam Shakespeares Presentation of Octavius Caesar in Antony and Cleopatra Shakespeare portrays Octavius Caesar as a very complex character in Antony and Cleopatra. Shakespeare shows the audience how he has very strong feelings about War, leadership, the relationship between Antony and Cleopatra, and his sister Octavia. These attitudes can be seen as being too rational, too ambitious, and too efficient. However it is these characteristics which in some ways, form

Analysis Of The Impact Of The Penalty Rate Cuts †Free Samples

Question: Discuss about the Analysis Of The Impact Of The Penalty Rate Cuts. Answer: Introduction: Penalty rates are the increased amounts of compensation that are provided to the employees for working overtime or in cases where they work under abnormal conditions. Research reports show that on an average around 20% of the income of the workers is from the penalty rates. In the hospitals the nurses incomes, midwifes and the workers responsible for care of aged are hugely dependent on the penalty rates. It must also be understood that any cut to the penalty rates threatens to considerably reduce the take home pay of nurses, midwives and aged care workers. In case of the hospital and the healthcare industry, meeting the challenges of an ageing population are significant. Therefore much of the influence of the penalty rate cuts is responsible for the lower turnouts of the workers. It is thus an effect which is to be kept in mind depending on the situation at the hospitals. The rates of penalty make sure that staff are attracted in un-manageable hours. The penalty rates also help in p rotecting the living standards of the low paid workers (Burgess, Cameron Rainnie, 2014). Analysis of penalty rate cuts: The employees in the hospitality, entertainment, retail and others industries, are the strongest proponents of these changes. In case the Sunday rates are reduced, the employees will be able to afford to stay open for longer in shops and restaurants and bars which in turn will be responsible for creation of further employment (Adisa Olasupo, 2015). Another argument which has been put forward is that in a society which works all around the day, there the importance of weekends and also Sundays in connection to Saturdays for time off work has declined significantly. In case this is true it can be said that the main reason for the penalty rates us that they are actually the compensation for working unsociable hours. The income of the weekend workers tend to be low. Only about one third of the workers work weekends only and over half work Sundays only. These people rely on the penalty rates to fulfil their household expenses (Skinner et al., 2014). The demographics of weekend workers do not help in coming to the conclusion that a majority are single, dependants or students thereby having less critical need for living incomes. Majority of the weekend workers are young and the largest group are usually single or young couples without children. This might not be true in all cases. However it needs to be kept in mind that greater employment in all centres is not very high. Human resource management and employee retention: In the present world, a significant role is played by the human resources. They have a enormous impact on the human resource considerations on the employees. HRM should work is such a way so as to enhance the overall workforce productivity and commitment, enhanced job satisfaction and discouraged unionism. Properhuman resource management contributes towards the individuals improvement in addition to the performance of the company. They need to focus on individualism rather than on the concept of collectivism and aim to improve the overall performance of the employees (Panhwar, Channar Brohi, 2012). Regardless of the position on the changes in the organisations, it is necessary to acknowledge that the penalty rates are not regardless in anything. These also need to be subjected to review, specifically as there are changes in the society (Onikoyi, Awolusi Ayodeji, 2015). It has been seen that the function which was usually served by the penalty rates are no longer done as such. This is due to the reason that the changes in the composition of the workforce, reductions in the length of the standard working week and also the working year as also the growth in unemployment, the hour preference of the employees have changed. It has been mentioned by the FWC that the existing penalty rates on Sunday in case of the hospitality, fast food, retail and Pharmacy awards, do not achieve the objective of the Modern Awards. This is because a fair and relevant minimum safety is required (Odeku Odeku, 2014). There are some small business owners state that that they cannot operate on Sundays due to the high costs of the employees wages and thereafter the small margins. Despite the fact the business needs to operate throughout the week. Other people have argued that high penalty rates reduce the business profits and increases the costs to the government, reducing the demand for labour and productivity across the Australian economy (Totterdill, 2015). Managing the employees and their reactions: The employees who need to react to the new rates, it is needed to prepare for the new rates need to review the present payment rates and agreements. There are certain workplace arguments which affect the way in which the penalty rates and the allowances are paid including the salary payments, employment contracts, individual flexibility agreements and also a guarantee of the annual earnings. The payments made as wages under these arrangements need to offer other penalties and loadings in the way of awards. An employee needs to receive at least the same amount under the arrangements as needed to be done based on the award. It needs to be understood that the penalty rates does not necessarily provide employees with the right of varying to the agreed rates. In case the employees are being given a loaded rate already, a weekly or hourly rate which is above the reward cannot be flowed into the loaded up rate (Cascio 2012). Keeping good record and communicating are essential to avoid mistakes. The most important way to fix it is speaking to employees so that they are not severely negatively motivated. The employees also need to review the existing status of their payroll and agreements. The arrangements at the workplace regarding the penalty rates and allowances payment need to be taken care of. The employers who pay more than the award rate cannot rely on the rules for reduction of the amounts which they are going to pay (Candelon Lieb, 2013). Employee motivation: It is the responsibility of the organisation to ensure that the employees remain motivated and stay with the company. To ensure this themanagement needs to motivate the employees by providing suitable compensation and benefits such that the employees feel the need to remain a part of the company. Recommendations: In order to prevent the hardship from the cut in the penalty rates there needs to be an exemption of current workers in comparison to phasing the reduction over the years. The penalty rate cuts need to be prevented at any cost and the current workers need to be protected from the significant decision so that the organisation does not suffer in any way. Despite the fact that the business groups are in tandem with the decision to cut the penalty rates, the employee aspect of the decision also needs to be kept in mind. The transitional agreements to apply the cuts will have to take certain submissions on the questions (Daly, 2014). The human resourcemanagement team of the organisations should effectively communicate with the employees so that they do not feel uncared for or terrorised and do not leave the organisation. The human resource managers need to understand the situation of each and every employee so that the penalty rate cuts are implemented in such a way so that they do not get affected. Much amount of differentiation or demarcation could not be made between the workers so that they left the job as a result of the penalty rate cuts (Oloyede, 2012). The research of the person assumed that the average annual inflation would be less than the minimum wage. It has been observed that thousands of Sunday workers will have their wages fall significantly as the penalty rate cuts and inflation will negate the effect of the annual minimum wage increase. The workers on certain instances also propose legal changes so that the penalty rate cuts need to be accompanied by beneficial pay and the conditions suitable enough such that the workers are not left worse off. Human resource practices need to be performed in such a way that the employees who work for the company diligently are retained. In order to ensure that the employees be retained their pay levels need to be revised the structure of payment needs to be fair, bonus and incentives provided to the employees need to be fair and non-financial rewards should also be ensured. There need to be social ties and teams which should ensure employee retention. Frequent meetings need to be arranged with the employees in order to understand their opinion on the topic of penalty rate cuts. Their schedules and time frames need to be arranged in such a way that the benefits of employees are given major importance. The employee roles should be clearly defined, the goals which they need to achieve need to be clarified from the beginning. The employees need to be prevented from either physical or psychological job withdrawal. Thus it needs to be understood that if employees are not satisfied in their work, no amount of penalty rate adjustments will help retain them in the company. . Lower amount would be given as wages and will also be able to buy goods and services such as meals at restaurants and these would be such that would better suit their lifestyle. Conclusion: In connection to the concept of penalty rates it can be said that on certain occasions the businesses might have to pay a penalty amount for imposing conditions on the disadvantageous employees. From the reduction of the penalty rates, the turnover would be increased and the business could be managed in a much more proficient way. It would be responsible for much more amount of employment as a result of the increased amount of turnover. There would be more shifts available and more employment opportunities for those people who were unemployed. In case of many employees though the rates of their wages would fall, they would receive higher total amount of earnings as the potential to work a higher number of hours would increase. The people who will be most benefited from the removal of the penalty rates are the consumers. References: Adisa, A. L., Olasupo, M. O. (2015). REDEFINING EMPLOYER-EMPLOYEE RELATIONSHIPS FOR HIGH AND SUSTAINABLE PRODUCTIVITY IN NIGERIA.International Journal of Social Sciences and Humanities Review,5(2). Burgess, J., Cameron, R., Rainnie, A. (2014). Contemporary research on work, workplaces and industrial relations in Australia. Candelon, B., Lieb, L. (2013). Fiscal policy in good and bad times.Journal of Economic Dynamics and Control,37(12), 2679-2694. Cascio, W. F. (2012). Methodological issues in international HR management research.The International Journal of Human Resource Management,23(12), 2532-2545. Daly, T. (2014). Evenings, nights and weekends: Working unsocial hours and penalty rates. Odeku, O. F., Odeku, K. O. (2014). In pursuit of the employees welfare in the workplace: issues in perspectives.Mediterranean Journal of Social Sciences,5(15), 652. Oloyede, D. O. (2012). Comparative study of casual and regular workers' job satisfaction and commitment in two selected banks in Lagos State.IFE PsychologIA: An International Journal,20(1), 380-393. Onikoyi, I. A., Awolusi, O. D., Ayodeji, B. M. (2015). EFFECT OF ABSENTEEISM ON CORPORATE PERFORMANCE: A CASE STUDY OF CADBURY NIGERIA PLC, IKEJA, LAGOS STATE, NIGERIA.British Journal of Marketing Studies,3(2), 58-71. Panhwar, I. A., Channar, Z. A., Brohi, N. H. (2012). Gender penalty in the employees of different age groups.Global Management Journal for Academic Corporate Studies,2(1), 1. Skinner, N., Elton, J., Auer, J., Pocock, B. (2014). Understanding and managing worklife interaction across the life course: a qualitative study.Asia Pacific Journal of Human Resources,52(1), 93-109. Totterdill, P. (2015). Closing the gap: The fifth element and workplace innovation.European Journal of Workplace Innovation,1(1).

The Fashion Channel Case Essay Example

The Fashion Channel Case Paper In doing this we need to focus on ways to increase our share of the market (targeting ratings), and how we can ultimately target ways to boost our viewers versus the increasingly competitive assign programming being released by CNN and Lifetime. The two key levers to drive revenue growth would be Increased viewers (ratings), and increased advertising pricing. Also Important Is to deliver quality audiences, as demanded by advertisers. Based on these key Issues It will be vital to choose the scenario for implementation that will increases TV ratings and advertising revenue. The state of the economy at the beginning of 2007 was promising (pre-housing bubble and job loss). The Fashion Channel at that time had been around for 11 years. The company was started by two entrepreneurs in 1996, with up to date entertainment features that focused on material relating to fashion only on 24 hour a day, 7 days a week schedule. To that point the mall audience was women aged 35-54 and the company tagging was Fashion for Everyone. Coming off of revenues of $310. Million and only $230 million in ad sales, the goal going forward was to find a way to increase that amount. In 2005, one of the more popular series on TFH was a show called Look Great on Saturday Night for Under $100. Other networks like CNN and Lifetime began following the programming plan put on by TFH which started to come more popular In comparison to the programs being broadcast by TFH. This in effect resulted In direct competition against TFH and directly affected the ad revenue shares. We will write a custom essay sample on The Fashion Channel Case specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Fashion Channel Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Fashion Channel Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Vice President Norm Frazier had advised the management team to decrease the ad pricing by 10% in order to increase our viewers. As mentioned earlier, a key issue to attack in this marketing plan is to improve our average rating compared to similar programming being broadcasted on CNN and Lifetime. Utilizing information obtained in Exhibit 1, Tiffs average rating was 1. 0 based off of 1. 1 million households. In comparison, CNN relished an average rating of 4. 0 (4. 4 million households) while Lifetime enjoyed an average rating of 3. 0 (3. 3 million households) respectively. Major differences exist amongst these three networks based on the fact that Tiffs programming only revolves around fashion 24 hours a day, 7 days a week, whereas CNN and Lifetime serve a larger target audience and therefore only present programs dedicated to fashion Monday through Friday from 9-11 pm (Lifetime) and Monday through Friday from 8-pm and Saturday and Sunday Trot 10-11 pm ) Because tense networks are not ovate to a spectral ice, it allows them the opportunity to capture a larger audience that may have never looked for fashion programming if it werent for Fashion Today and Fashion Tonight. The other key objective of The Fashion Channels new marketing plan was to boost advertising revenue. On pages 3 and 4 of the case study, it is noted that advertisers would pay a premium CPM (cost per thousand, represented by the price an advertiser would pay for a moment of viewing) to reach certain groups, and at the time of this study these groups were men of all ages and women aged 18-34, respectively. Based on information in Exhibit 1, TFH is currently in the most unfavorable position amongst the big three networks based on consumer demographics. CNN carried the best percentage of the male audience at 45 % while TFH at 39%. Lifetime carried the best percentage of the 18-34 female audience at 43% while TFH captured Just 33%. Lack of consumer interest, awareness, and value added to potential advertisers could be negatively impacting their advertising revenue. In the competitive threats section of the case study, TFH is noted as being below average in many important categories based on the Alpha research study. They received ratings of 3. 8 for consumer interest, 4. 1 for awareness, and a 3. 7 on value added (perceived value). The other two networks outscored TFH by at least . 4 points on all questions asked. I believe this to be an indirect consequence of programming for a specific niche market. In order for TFH to increase ad revenue we must find a way to penetrate the high dollar CPM groups that our ad buyers are most focused on attracting. Based on our key goals and objectives mentioned earlier, I believe that we have three courses of action to discuss and decide on as a team. These approaches include a broad-based marketing plan (scenario #1), the Factionists segmentation, and the Factionists plus Planners/Shoppers segmentation. I will list the pros and cons of each below as well as the final decision and rationale based on the final decision. Broad-Based Marketing pros: When comparing this plan to the base numbers of 2007, we see that the broad- based scenario delivers the company almost $40 million more in potential net income ($94. 9 million versus $54. 6). This scenario also doesnt require additional incremental programming expense that will cost the other two plans at least $1 5 million to implement. Additionally, women aged 18-34 in all four clusters, so The Fashion Channel will be marketing to 100% of all 18-34 year-olds. This scenario will also allow awareness and viewers to increase by investing in a major marketing campaign across all clusters in the spectrum. Cons: While this marketing plan produces a higher net income the 2007 base, the CPM is $. 20 lower than the current CPM of $2. 00. This plan also lacks a specific target audience and we would run the risk of our competitors penetrating the premium CPM groups, causing our revenue to decrease even further. Differentiation would change as a result of implementation and as a company we would struggle to compete against ten toner two networks walkout canalling our programming. Factionists Segmentation Compared to the 2007 base numbers, this scenario produces almost $100 million more in net income ($1 51. 4 million versus $54. 6 million). This plan also targets a premium CPM group, which increases Techs average CPM from $2. 00 to $3. 50. This plan would make TFH a more attractive ad producer for advertisers because 50% of factionists are females ag ed 18-34. Targeting this segment will help us compete against Lifetime, which is currently the market leader in female audience members aged 18-34. Cons: The factionists segmentation results in a . % reduction in TV ratings for The Fashion Channel. There is also a requirement of $15 million incremental programming expense in order to reposition our programming. The factionists segment is the smallest of the four clusters, which would decrease our viewers amongst the remaining clusters. Its also possible to the targeting only the factionists target is too specific of a niche and will lack the ability for TFH to attract new nonusers. This will pose a threat to us by not allowing us to compete against the CNN and Lifetime which offer programming to a broader segment. By targeting the smallest cluster, awareness amongst our consumers would not change, and our ratings over the long term might decrease even further. Factionists plus Planners/ Shoppers Segmentation Compared to the 2007 base numbers, this scenario produces almost $1 1 5 million more in potential net income ($168. 8 million versus $54. 6 million). The plan improves our TV ratings from 1% to 1. 2% and the average CPM from $2 to $2. 0. Targeting these two clusters will allow us to market to 50% of all TV households also allows us to advertise to the clusters that are made up of 50% and 25% of women aged 18-34. Effectively targeting these two segments will increase advertising revenue by increasing the proportion of women aged 18-34 audience members. This new found repositioning will allow The Fashion Channel to differentiate its programming by producing programs specific to these two separate segments. Cons: Although the scenario produces favorable numbers in terms of ratings and CPM, here is a requirement of incremental programming expense of $20 million to reposition our programming. This scenario only targets 50% of households. This could lead to a reduction amongst our loyal viewers and might adversely affect our TV rating. Decision We at The Fashion Channel should focus our efforts on the third scenario which targets factionists plus planners/shoppers. There is an immense risk associated with this plan because we will Jeopardize losing some of our most loyal consumers by positioning ourselves more towards the higher ad revenue drivers. The $20 million incremental programming expense is another added possibility that could set the company up for failure. However, based on our analysis and forecasting, the benefits outweigh the potential setbacks as we will see an increase in average rating, CPM, and an almost 40% contribution margin (up 10% from 2006). Advertising revenue will increase because of the premium increase in CPM that women aged 18-34 wall erelong In T all I v nauseous out represent ten largest viewers for fashion). This plan is clearly more favorable than the second scenario hat left out the important segment including planners and shippers. While both scenarios provide substantial increases in net income, the long term growth associated with rating and ad revenue increase clearly define the third scenario as our focus. Implementation The largest challenge associated with this new marketing plan will be to keep our loyal consumers while also attracting the factionists and planners/ shoppers. In order do this we need to review past ratings from television shows, and find new time slots for these shows that are not in prime spots for the new programming. It is important to keep this in mind because although women aged 18-34 because of the CPM benefits, our past market currently makes up 67% of our total audience. We should study the plans of CNN and Lifetime, specifically their Fashion Today and Fashion Tonight shows. If we can gain a better understanding how they target women aged 18-34, and more importantly how their total audience of 43% comes from the premium CPM audience, then we could put ourselves in a more advantageous position amongst our competition. Lastly, we must find other ways to improve consumer interest, awareness, ND perceived value of The Fashion Channel. In order to do this I recommend a further plan to build brand recognition. This idea will build consumer loyalty and also bring our fans more emotionally connected to our brand and our company. I am proposing a plan that I anticipate will take about 6-8 months to roll out. Once we begin this new plan it will take another year to carry out the plan. I am proposing that we pick 12 destinations throughout the United States that are in the most popular fashion markets (Los Angles, New York, Chicago, etc.. ), and also base it on our most attached regions based on TV ratings. We will then come up with themes based on the locations and get our audience involved in our brand and show. Within six to eight months we should be able to pick out locations and venues for audience themed shows. We will be able to use our current programming to promote the upcoming audience experience which will not drastically change our incremental advertising expenses. I believe this plan coupled with the third scenario which will be rolled out incrementally, will provide the plan for The Fashion Channel moving forward.

Multisensory Teaching Method to Reading

Multisensory Teaching Method to Reading The multisensory teaching approach to reading is based upon the idea that some students learn best when the material that they are given is presented to them in a variety of modalities. This method uses movement (kinesthetic) and touch (tactile), along with what we see (visual) and what we hear (auditory) to help students learn to read, write and spell. Who Benefits From This Approach? All students can benefit from multisensory learning, not just special education students. Every child processes information differently, and this teaching method allows for each child to use a variety of their senses to understand and process information. Teachers that provide classroom activities that utilize various senses, will notice that their students learning attention will increase, and it will make for an optimal learning environment. Age Range: K-3 Multisensory Activities All of the following activities use a multisensory approach to help students learn to read, write and spell using a variety of their senses. These activities feature hearing, seeing, tracing and writing which are referred to as VAKT ( visual, auditory, kinesthetic and tactile). Clay Letters Have the student create words out of letters made of clay. The student should say the name and sound of each letter and after the word is created, he/she should read the word aloud. Magnetic Letters Give the student a bag full of plastic magnetic letters and a chalkboard. Then have the student use the magnetic letters to practice making words. To practice segmenting have the student say each letter sound as he/she selects the letter. Then to practice blending, have the student say the sound of the letter faster. Sandpaper Words For this multisensory activity have the student place a strip of paper over a piece of sandpaper, and using a crayon, have him/her write a word onto the paper. After the word is written, have the student trace the word while spelling the word aloud. Sand Writing Place a handful of sand onto a cookie sheet and have the student write a word with his/her finger in the sand. While the student is writing the word have them say the letter, its sound, and then read the whole word aloud. Once the student completed the task he/she can erase by wiping the sand away. This activity also works well with shaving cream, finger paint, and rice. Wikki Sticks Provide the student with a few Wikki Sticks. These colorful acrylic yarn sticks are perfect for children to practice forming their letters. For this activity have the student form a word with the sticks. While they are forming each letter have them say the letter, its sound, and then read the whole word aloud. Letter/Sound Tiles Use letter tiles to help students develop their reading skills and establish phonological processing. For this activity, you can use Scrabble letters or any other letter tiles you may have. Like the activities above, have the student create a word using the tiles. Again, have them say the letter, followed by its sound, and then finally read the word aloud. Pipe Cleaner Letters For students who are having trouble grasping how letters should be formed, have them place pipe cleaners around a flashcard of each letter in the alphabet. After they place the pipe cleaner around the letter, have them say the name of the letter and its sound. Edible Letters Mini marshmallows, MMs, Jelly Beans or Skittles are great for having children practice learning how to form and read the alphabet. Provide the child with an alphabet flashcard, and a bowl of their favorite treat. Then have them place the food around the letter while they say the letter name and sound. Source: Orton Gillingham Approach

Apace Research Essays - Space Colonization, Space Exploration

Apace Research Essays - Space Colonization, Space Exploration Apace Research The urge to explore and search the unknown is part of human nature and has led to many of the most important changes in our standard of living. Searching and exploring enriches our spirits and reminds us of the great potential of achievement. The drive to develop the next frontier has also been a fundamental part of the heritage of the people of the world. Every year, billions of dollars are spent on the exploration of space. Many citizens doubt the necessity to research our solar system and the rest of our universe. Spaceflight may seem us as an ultramodern idea, but evidence of the dream of space exploration exists as far back as texts from early centruies from the first millenium. From Thales to Copernicus including almost 14 hundred years some of the scientists could declare that the earth was round and sun was the center of our solar system.. Much later, in the 1600s, Sir Isaac Newton formulated the laws of universal gravitation and motion. Today a rocket operates under this principle. The first American satellite, Explorer 1, was launched from Cape Canaveral in Florida on January 31, 1958. Later, Yuri A. Gagarian, a Ru ssian cosmonaut, made one full orbit around the Earth on April 12. The United States had become furious. Their mission was to be the first men on the moon. The Lunar Module had landed on July 20, 1969, Neil Armstrong descended the ladder and said the famous words, Thats one small step for man and one giant step for mankind. Today, instead of competing against one another, Russia and America are working together, planning the construction of an international space station. We know that we have learned much about our planet from our journeys in to space. Today everybody in the earth knows the importance of satellites for communication. It takes seconds to be connected with anyone otherside of the planet. Satellites at thousands of kilometers miles out in space can survey Earths oceans, land use and

Should the Multinational Firm Be Involved In International Business or Essay

Should the Multinational Firm Be Involved In International Business or Investment with a Developing Country - Essay Example In this study, Supermart is taken as a frictional multinational company which is based in the United Kingdom. It is a developed country. Supermart is a retail company doing its business for a long time in various countries of the world. It is one of the largest companies in the retail industry segment of UK. But for the large numbers of players the market of UK has become very much saturated which limits the growth of the company. Therefore expanding its business internationally will help this retail company to generate more revenue by acquiring the new customer base. For this reason, this UK based company has made a plan of expanding its business in the emerging market of China. Supermart can have many benefits and advantages of this decision. China is experiencing a huge growth in its retail market. A significant rise in the income of household people influences the retail industry of China to grow. China is a developing country having an emerging market. The improvement of the Chi nese economy Influences its people to spend more which becomes an advantage in its retail industry. The purchasing power of the people is increasing in this country which leads to the rise in demand. A positive marketing environment is created for this reason. The government of China is providing business licenses to many new companies for the development of the country. But in some cases, its government policies create many difficulties in case of foreign companies for establishing its business. Some of the reforms of China opens the country’s market and attracts many big companies. The political factor of China influences a lot in its national institutional system. Previously there were many trade regulations in the retail industry sector of this country. This industry was not considered as a prestigious industry by its government and it was not sanctioned. But modernization of China facilitates the growth of its retail industry. The open market system of the country influe nces its institutional system. The economic system of China has become market-oriented economy. The country has become a significant player in a global economy. It supports the growth of its private sector industry. For business operations, the country maintains strict regulations and laws. There is a specific framework under which the companies have to operate its business.

Hypothesis Identification Article Analysis Essay - 1

Hypothesis Identification Article Analysis - Essay Example t nearly nine in 10 respondents are in debt, with car payments, credit card balances, home equity loans, lines of credit and student loans as the most common debt types. Greenwald’s research was also used to emphasize that Americans are in â€Å"debt denial† wherein certain sectors would not consider home equity lines of credit, borrowing money from a family member, late bills and credit card balances as debts. In light of these, the article highlighted the American reliance in debt. McGuire, then went on citing Kerry Geurkink’s statement that stressed the failed efforts at educating Americans on properly handling their finances. The point made was that, Americans are entangled in debt because most think that it is within their control while a growing number acknowledged â€Å"irresponsibility† as a factor. This argument further explored how Americans confuse, consciously and subconsciously, â€Å"wants† from â€Å"needs.† This, for McGuire, touched base with the attitudes of entitlements that force people to consider things such as the internet and cable TV as necessities. There is a stinging criticism in the final words of the article that said: â€Å"People seem to be unsatisfied†¦ although people have more.† In line with the acceptance of the hypothesis that was previously put forward, McGuire admonished her readers that people should stop thinking in monthly payments and that they should make intelligent decisions with their purchases, expenditures and debt acquisition. She also agreed with Geurkink that people should save and pay off debt at the same time as retirement now lasts for decades and that Americans are expected to foot more of the bill amid a rise in the â€Å"cost of higher education, medical care and, until recently, housing – far outpacing inflation. All in all, this article is a report more than a first-hand study. It perused other studies in order to present the points that the author wanted to convey. Nonetheless, there is the hypothesis

The Count of Monte-Cristo Essay Example for Free

The Count of Monte-Cristo Essay Alexandre Dumas was born in 1802; his parents were Thomas Alexandre Dumas and Marie-Louis-Elizabeth-Laboret. His father died when he was about 3 years of age, leaving the family to suffer financially. Dumas was raised by his mother in a town called Villers-Cotterets. He was educated at a parochial school. He worked as a clerk when he was younger. He decided to move to Paris in 1822, at the age of 20 due to his growing interest in theatre. Dumas permanently moved to Paris a year later. After becoming g a clerk for the Duc dOrlà ©ans, he collaborated with Adolphe du Leuven and Pierre-Joseph Rousseau on his first staged play titled â€Å"LaChassse Et L’amour† in 1825. Dumas started writing plays and then he turned all of his plays into novels. He rewrote one of is plays to create his first serial novels titled â€Å"Le Capitaine Paul† which lead to his forming a production studio that had turned out hundreds of stories. From 1839 to 1841, Dumas and friends complied celebrated crimes, and eight volume collection of essays on famous criminals and their crimes in European history.  He then wrote a book called â€Å"The Fencing Master†. It took place in Russia, Russia banned the book from their country, and this caused Dumas to be banned from Russia until Czar Nicholas died.  In 1840, he married an actress named Ida Ferrier, and continued, supposedly, having affairs with other women. He had four illegitimate children. He had one son, named after him that would follow in his footsteps in becoming a successful novelist and playwright. Dumas’ writing made him very rich, but he kept spending lavishly on women and sumptuous living. He built the Chateau de Monte Cristo, two years later; he had to sell the beautiful property because he was short on money. Dumas died in 1870 and was buried where he was born. On November 30, 2002, Dumas’ body was exhumed and put in a brand new coffin, draped in blue. That event was televised.  Onto the Count of Monte-Cristo, it was Dumas’ best-known novel after â€Å"The Three Musketeers†. Its based on a true story, improbable as that may seem. Dumas employed collaborators to search through published memoirs for suitably existing plots. A volume called â€Å"Memoires Tires des Archives de la Police de Paris† by Jaques Peuchet, and it caught Dumas’ attention. In Peuchet’s memoires, was a case of wrongful imprisonment and avengence that appealed to Peuchet strongly. In 1807, a shoemaker, residing in Paris, named Francis Picaud, was engaged to marry Marguerite Vigoroux, a beautiful, rich orphan. Four of Picaud’s friends, jealous of his new fortune, accused him of being an English agent. Picaud was taken away by police, who were worried about insurrectionary movements, at the time. In 1814, with the fall of the empire, Picaud was released from the castle Fenestrelle, where he had been imprisoned. While he was held captive, he looked after an Italian prelate who was in prison for a political charge. The man informed Picaud about a treasure he had hidden in Milan. When Picaud was released from imprisonment, he went to Milan to go and get the treasure and returned to the place that he was staying before he went to prison to plot against the people that did this to him. Dumas liked the idea of creating a character who had a fortune and avenges. The Count of Monte-Cristo was a great success. Dumas had great senses of narrative and dialogue. He had a creative imagination but a very limited sum of critical sense and a vague concern for historical accuracy. Characters are described as one-dimensional, and stranded in the molds Dumas had set for them. Despite many problems, the book is still intriguing on many, many levels.  The Count of Monte-Cristo satisfies the dreams of anyone who has strived to win the lottery or whoever has wanted to get revenge on someone who deserved it. Monte-Cristo is classified as a â€Å"nineteenth century Superman† (Jennifer Smith). His Houdini-like escape from prison was miraculous. He even escaped  his planned death! Everything goes right for the Count. During the party of the book that is set in Rome, Dumas portrays Monte-Cristo as a Byronic hero, after the romantic poet, Lord Byron. He was the most talked about man of the age. Women were drawn to him like magnets! Despite the references to Byron, the resemblances of him and Monte-Cristo are superficial. The Byronic hero seems to be more complex than Monte-Cristo. He’s usually guilty of something against society’s rules or something and searches for meaning. But, this isn’t Monte-Cristo†¦ Monte-Cristo is confident of the moral order of the world. Dumas threw in the Byronic allusions only to add some spice into his literary pot, just to give it flavor. It also applies to the Venetian lady. She thinks that Monte-Cristo was a vampire because of his pale skin. Vampire lore was often associated with Byron, who also resembled a vampire figure with his obsession to darkness and destructive characteristics of love. There is a great similarity to the vampire myth and Monte-Cristo that this allusion would work. Monte-Cristo has returned many times from the Chà ¢teau dIf to ruin living people’s lives. Dumas uses another one of his favorite authors to get some help with some plot devices. William Shakespeare. When Valentine drinks the potion given to her by Monte-Cristo, she falls into a deep sleep, resembling death. Her family then buries her and soon after, she is awaken and is reunited with her love, Maximilien. This is basically what happened in Romeo and Juliet. Hamlet, another Shakespearean play, shares many similarities to The Count of Monte-Cristo. Hamlet believes he has a mission from God to complete by avenging someone who had done wrong. But he doesn’t go along with the task. Monte-Cristo, on the other hand, goes along with his task, and accomplishes his revenge. Innocent suffering doesn’t trouble Monte-Cristo, not until the death of Edourard. His revenge wreaks devastation on all the families. He doesn’t question his own actions because he bleives he’s suffering a punishment by  God for his sins. He uses that argument upon the death of Caderousse. He cleared his guilt for not preventing his murder by stating that he refuses to get in between justice. Dumas uses the same argument for inaction with Madame de Villefort went and poisoned four people. Everyone who suffers deserves their own misery. Those who die untimely deaths are recipients of the justice of God. That’s not an argument that can take much scrutiny. If Monte-Cristo were consistent, he would have to acknowledge that according to his beliefs, the injustice of seeking revenge must also have to have been a part of the judgment of God. His own sufferings during his fourteen year imprisonment, the same argument could be applied to that. It’s a weak argument for a person to hold that someone else’s death or mourning is sent by God. Monte-Cristo eventually comes to his senses and sees that God is the only source of supreme power. If he had taken more notice to his enemy, Villefort, who had commented at their first meeting, he may have learned what he had learned a lot sooner. In his final words to Maximilien, the sum of all human wisdom is summed up into two words, â€Å"wait and hope† (The Count of Monte-Cristo). In the book, a nineteen year old, Edmund Dantà ¨s, a future ship captain, a future husband. He has the perfect life. Or so you think. His perfect life ends up getting a little dangerous when his so-called friends step in. Fernand Mondego is the one in love with Dantà ¨s’ fiancà ©e. He and a couple others make up a letter accusing Dantà ¨s of treason and on the day of his wedding, he’s arrested for the false crime. The deputy sees through the false accusation, and sets Dantà ¨s free, but he isn’t set free because he reveals the name of the man to whom he is supposed to deliver the letter from Napoleon. Dantà ¨s ends up getting sent to the Chà ¢teau d’If , where all the most dangerous political prisoners are held. While he was in prison, he meets a priest, Abbà ¨ Faria, who was imprisoned because of his political views. Faria taught Dantà ¨s history, science,  languages, and philosophy, turning Dantà ¨s into a very well educated man. Faria tells Dantà ¨s of a treasure hidden on Monte-Cristo, and tells him how to find it. Dantà ¨s digs himself a tunnel and throws himself into the sea and swims for freedom.  Dantà ¨s arrives at Monte-Cristo finds Faria’s treasure. He considers this fortune a gift from God, given to him for the purpose of people helping him out, and punishing those who have not helped him out. He disguised himself as an Italian priest named Abbà © Busoni and travels back to Marseilles and visits Caderousse, who is struggling to make a living as an innkeeper. Caderousse tells Dantà ¨s more of the plot that his friends used to frame him, and that his father had died of the grief of his absence, and his fiancà ©e, married Fernand. He also found out that Fernand and another one of his old friends who betrayed him, had become rich and powerful and reside in Paris. Dantà ¨s gives Caderousse a very valuable diamond as a reward for giving him the information. Ten years later, Dantà ¨s is in Rome, he now goes by the name, The Count of Monte-Cristo, an all-knowing and unstoppable man. Dantà ¨s meets the son of Fernand and Mercedes, Albert. He saved him from bandits. In return for the favor, Albert introduces Dantà ¨s to Parisian society. Dantà ¨s then starts to plot his revenge. Fernand is the first one to be punished. Dantà ¨s revealed his darkest secret. Frenand got rich by betraying his former patron and sold Ali Pacha’s wife into slavery.  Villefort’s punishment comes at a slow, steady pace, and in many stages. He tutors Madame Villefort in the use of potion, he then has her killing people of the household. He then publicly exposes Villefort’s charge of infanticide. For Danglar’s revenge, Dantà ¨s just drains him of money. He spares his life but leaves him with no money, not a cent.  Dantà ¨s does one act of goodness though. He helps out Maximilian by saving his fiancee, Valentine from her stepmother. He gives Valentine a pill that simulates death, but really she’s asleep, and carries her off to  Monte-Cristo. Maximilian thinks that she’s dead, which makes him want to die too, but Dantà ¨s reveals that Valentine is actually alive. Maximilian and Valentine live happily together. Dantà ¨s also finds happiness with Haydà ©e

Hal Riney & Partners, Inc :: essays research papers

Hal Riney & Partners, Inc Ownership/size/locations -   Ã‚  Ã‚  Ã‚  Ã‚  Hal Riney & Partners, Inc., one of the most famous privately-owned advertising agencies in San Francisco, CA, was founded in 1986 by chairman and CEO Hal P. Riney himself. With the branch office in Chicago, Hal Riney & Partners Heartland, reaches out to clients in different regions as well. Both San Francisco and Chicago offices employ a total number of approximately 350 employees. Income/profitability -   Ã‚  Ã‚  Ã‚  Ã‚  As of July 1996, Hal Riney & Partners, Inc., had an approximate annual billings of $475 million. The breakdown of gross billings by media are as followes: Newspaper - $38 million; Business Publication - $4.75 million; Transit - $4.75 million; Outdoor advertising - $19 million; TV - $275.5 million; Radio - $42.7 million; Collateral - $9.5 million; Consumer publication - $57 million; and cable TV - $23.75 million. Nowadays, the average percentage of earning for advertising agencies is approximately between .05% to 1% of the total billings. With a billing of $475 million, it would be logical to assume that Hal Riney & Partners earns approximately $2.375 million to $4.75 million. With the acquisition of several new accounts including Acer Group and Sprint Spectrum, Hal Riney’s billing is now approaching $600 million. Management Profiles -   Ã‚  Ã‚  Ã‚  Ã‚  The chairman and CEO of Hal Riney & Partners, Inc., is Mr. Hal Riney. There are over 30 Sr. VPs and VPs holding various positions at the San Francisco office alone. Some of the key personnel at the San Francisco office includes Vice Chairman - James Travis; Chief Financial Officer & Executive VP - Lyn Muegge; Executive VP & National Creative Director - Joe O’Neill; Executive VP, and Managing Director - David Verklin; Executive VP and Corporate Development - John Yost; and Creative Director - Gerald Andelin.   Ã‚  Ã‚  Ã‚  Ã‚  The Chicago office handles a set of different clients with its own different personnel such as Barray Krause - Executive V.P. and Managing Director; Jonathan Harries - Executive V.P. and Executive Creative Director; Catharine Gerber - Senior V.P. and Media Director; and Paul Janas - Senior V.P. and Creative Director. Hal Riney has recently added Scott Marshall as the president on his pay roll after several unsuccessful search for new partners. In the past 18 months, Hal Riney had also held conversations with Interpublic Group (who owns McCann-Erickson, Lintas, etc.) and W.Y. Choi (a majority owner of N.W. Ayer & Partners) in attempt to sale his agency. Clients -   Ã‚  Ã‚  Ã‚  Ã‚  Hal Riney & Partners serves a variety of clients from auto maker to fast food restaurant. Current major clients include Acer Group, Alamo car rental company, Birkenstock, The Walt Disney Company, Cox California PCS, GM Electric

Greater Access to the Internet Has Enabled Buyers

Greater access to the internet has enabled buyers to search more easily for information about potential suppliers of goods and services. This has significantly affected many industries, such as insurance, banking, retailing and travel. To what extent do you think that increased internet usage inevitably reduces producers’ profits? Justify your answer with reference to organizations and/or industries that you know. Over the past decade, Shopping on the internet has skyrocketed with internet sales reaching almost ? 0 billion in 2012, which accounts to almost 10% of total sales in the UK. This is due to the increased possession of Internet devices such as: smartphones, laptops and computers. It has become much easier and simpler for consumers to buy products online using these devices. Increased internet security has also increased demand for online shopping due to customers being confident in undergoing an online transaction. Another advantage of selling items on the internet is that it gives you the opportunity to advertise your or another companies products.Over 80% of the British population uses the internet regularly which opens up a massive market for advertising and for companies to show their products to users of the internet. However, results in increased internet usage have resulted in the decreased need for physical advertising such as: books, magazines and newspapers which have begun to prove more ineffective in advertising products. For example, a double paged spread in a popular newspaper can exceed costs of ? 10,000 while costs of advertising on a high traffic website may only cost ? 200 a month.Jessops has recently entered administration and is a perfect example as to how increased internet usage can reduce profits for some firms. Its target market was camera lovers, which prints out photos, sells cameras and a large number of accessories. Despite being an online retailer, Jessops failed to compete with the low prices of Amazon, Curryâ€℠¢s and other online competitors. The internet has an endless supply of products such as cameras at a very competitive price. Some products would not be sold in Jessops but would be sold online resulting in losses of potential revenue for Jessops.Another market which has slowly died is the demand for printing of photos, due to social media websites such as Twitter and Facebook people don’t need to share their photos in a physical format and are capable of simply sending the picture via these social websites. In this case of selling products it was a massive drawback for Jessops but turned out to be an advantage for competitors such as Amazon. The increased number of internet users leads to benefits for Amazon who thrive off increased internet usage due to consumers finding it a cheaper alternative to Jessops.The internet can also be a good source of primary market research which enables firms such as Amazon to analyze prices of different websites. This would give the opportuni ty for Amazon to perhaps reduce prices or introduce offers which would help them sell more products. I believe it is entirely up to the company, this kind of competition would perhaps not effect Amazon due to their size in the market and their reliability where customers instantly visit Amazon knowing they will be given a fair price and receive their purchased item quickly.However, it did affect Jessops who failed to respond to demand and lower prices resulting in there imminent administration. I don’t believe that the increased usage of the internet reduces profits as some firms can be incredibly profitable off of this. With the current state of the economy, people who are in need of high quality clothing have tended to move further away from worldwide brands such as: Gucci, D&G and Louis Vuitton and have moved closer to the retail shop Zara. Zara has blossomed over the past few years, both online and in the high street due to increased internet usage and there quick respons e to demand.It is primarily down to the type of business and the level of competitiveness they possess. A large number of fashion companies are not focused on their usage of the internet and rely on customers purchasing these products physically from their shop which can be a major drawback in their market as they can’t expand their popularity to the larger target market found online. From the examples supplied I do not believe the increased usage of the internet will reduce producers’ profits as it will be down to the nature of the product and other related reasons.Reaction to change online will affect the companies chances of success in the current economic climate however. The internet can provide an endless number of benefits for companies such as: easy shopping, safe transactions and more straightforward searches. The internet has proven to be more successful for companies such as Zara having a massive profit increase of 43% simply after the re-designing of their websiote making it simpler for the inline internet shopper. Although a company like Zara could earn an incredible amount from online sales this leads to high street stores failing due to the loss in numbers of customers.

The Danger of Potent Ideology

It is inevitable that great men who wield great powers are bound to be misinterpreted. History reveals that this inevitability is true to the most influential men of our time, from the bible’s Jesus Christ to Germany’s Friedrich Nietzche, two opposites who share the same fate. The radical ideologies that both men promoted have become the basis of infamous acts and beliefs. For example, the fatal extremist belief that Christians abhor homosexuality is highly in contrast with the teachings of Jesus Christ, who advocated unconditional love and forgiveness. The Superhuman theory of Friedrich Nietzche, on the other hand, has been erroneously used to foster the idea that a particular race of man, or a particular individual, is superior to others. This Nietzche philosophy was speculated to be internalized by Adolf Hitler himself, who orchestrated the largest mass murder in the history of the world, simply because he believed in the superiority of the German race. Thus, we can see in the examples of Jesus Christ and of Friedrich Nietzsche, that when men rise above the conventions and to the challenges in their time, they are not only bound to become legends, but also misinterpreted leaders. Martin Luther King: A Force Misinterpreted In the United States of America, one potent influence suffers the same fate. Considered the leader of the free world; this man had so much power that he heightened a revolution and compelled a nation to change its laws. He is Martin Luther King, Jr. In his article entitled â€Å"Martin Luther King,† popular civil rights journalist Jack E. White describes King as, â€Å"the right man at the right time,† for in a revolution that needed a fearless leader, King became the perfectly accurate answer; the right man for the job. The nation at the time was ripe with protests against inequality. America then was a country that subscribed to the apartheid ideology;     segregation of individuals according to skin color was viewed appropriate. Race validated a person’s worth, and King fervently disagreed with this belief. He mobilized the African-American community into launching non-violent protest against discrimination, one of which is the 13-month boycott of the Montgomery bus lines in Alabama, in 1955. The popular and immortalized story of Rosa Parks, an African-American seamstress who refused to give up her bus seat for a Caucasian man prompted the boycott, but it was King who instigated and sustained the people’s resolve to protest. In 1957, King began organizing a network of African-American leaders and started facilitating non-violent protests in several communities. The awareness and significance of King’s cause heightened even more.   The most admirable trait King has demonstrated is his unwavering principle of non-violence, even when he himself had suffered through several acts of volatile violence, including the bombing of his home and unjust incarceration. Several communities and critics noted his incredible resilience and potent influence, and in the 1960s, he earned the recognition he so justly deserved. Time Magazine hailed him as its Person of the Year in 1963, and in the succeeding year, King was named as the 1964 Nobel Peace Prize laureate. However, King did not limit his cause to racial discrimination. He had far too much insight to narrow his perspective on one cause alone. Among the issues that he felt strongly about are the war in Vietnam and its accompanying factor, poverty.   By acting on these issues, Martin Luther King, Jr. became not just the leader of the African-American  demographic, but the most influential civil rights beacon who led the entire nation of America into a new light. Such a magnificent leader deserves a golden place in history, and Martin Luther King, Jr. is a figure truly well-placed not only in the annals of history, but in the hearts and minds of the American people as well. However, such a magnificent leader does not deserve a misinterpretation, and martin Luther King, Jr., is a figure highly misinterpreted. King’s impact today   extends only to African-American communities and engulfs only the issue of racial discrimination against African-Americans. Although this is a correct representation of King, it is a narrowed perspective of what he believed in, what he stood for, and what he fought and died for.  Ã‚   Jack E. White, in his article entitled, â€Å"Martin Luther King,† observes that: It is a testament to the greatness of Martin Luther King Jr. that nearly every major city in the U.S. has a street or school named after him. It is a measure of how sorely his achievements are misunderstood that most of them are located in black neighborhoods. Three decades after King was gunned down on a motel balcony in Memphis, Tenn., he is still regarded mainly as the black leader of a movement for black equality. That assessment, while accurate, is far too restrictive. For all King did to free blacks from the yoke of segregation, whites may owe him the greatest debt, for liberating them from the burden of America's centuries-old hypocrisy about race. Thus, we can clearly see that the United States of America owes him the label of â€Å"liberator of all,† instead of the restrictive label, â€Å"liberator of the black race.† The American nation we have  today would have a very different face if King had not step up to the demands of his time, if he had not heeded the cry of the American people. Martin Luther King, Jr. freed America from the bondage of racial hypocrisy, and yet he is denied such a distinction by assigning him only to one cause, and only to one community. The earlier premise that Martin Luther King, Jr., is a highly misinterpreted leader is once again emphasized here. As a matter of fact, King had the intention of leading a protest march against poverty, an American plight that was not unique to a certain race. From the cause of racial discrimination, he moved to the cause of fighting poverty. However, before he carried out his plans King was gunned down in a hotel balcony in 1968. Thus, his distinction should not be narrowed down merely to a single cause. His widow Coretta Scott King perfectly validated her husband’s life and her husband’s cause by organizing the â€Å"Martin Luther King Jr. Center for Non-Violent Social Change;† for it was the all-encompassing cause of social change that King believed in, stood for, fought and died for. Another misinterpretation of Martin Luther King, Jr. is the use of his principles and the use of his words to further racial issues grounded on a myopic perspectives.  Ã‚   One such movement that stands out from the rest, mainly because of its controversial nature, is the movement being led by Ward Connerly, an opponent of the government’s affirmative action policy. Connerly claims that his opposition against affirmative action is based on, and in parallel with, the advocacy of Martin Luther King, Jr. He asserts the erroneous interpretation that affirmative action is tantamount to racial discrimination. This claim is incredulous, since the affirmative action policy is aimed precisely to eradicate discrimination.   It is preposterous to conclude that the allocation of jobs minorities is equal with racial discrimination; it is even more preposterous that a magnificent leader such as King would even be associated with such an incredulous cause. In Respect to Martin Luther King’s Dream In these modern times, social change is a cry that resounds with so much fervor, and it is evident that so much has to be done to achieve the dream that Martin Luther King envisioned. King’s complex cause, social justice tied with economic justice, is a feat that requires internal and external changes within individuals, within communities, and the nation at large. It is worthy and important to note, however, that the United States of America has come a very long way indeed in terms of liberation from racial and social hypocrisy, and in this sense, we can say that King’s dream is slowly coming into reality. Racial discrimination, for instance, is now viewed as an abhorrent ideology, an unacceptable doctrine for the modern American. It is very much detested that whoever exhibits the slightest belief in it becomes an outcast in a nation of free thinkers, in a nation called the free world. The racist violence that was so apparent, so real, and so brutal in the past, prior to the emergence of Martin Luther King, Jr. and his civil rights cause, seems incredulous; it seems inconceivable that America has ever trodden such a path. The African-American race today, in fact, has earned a stellar place in America. Prominent names like talk show host Oprah Winfrey, professional golfer Tiger Woods, premier poet Maya Angelou, musicians Alicia Keys and Beyonce Knowles are influential figures in American society, admired by all races in America. Amusing Quotes.com lists this line from Chris Rock, a popular African-American comedian: â€Å"You know the world is going crazy when the best rapper is a white guy, and the best golfer is a black guy.† Though this statement is intended not to be taken seriously, we see a tinge of reality in it: the reversal of stereotyped roles between a black man and a white man is an indication that America has greatly changed its racial perception about the African-American race. This, however, is just a small parcel of achievement in the social change King aimed for. Customer’s last name  Ã‚  Ã‚  Ã‚   6 The Martin Luther King Challenge The world today faces the Martin Luther King challenge, the challenge to forward the cause from racial equality to economic justice, and then elevate these to the international context in order to achieve international peace. Because the nation is merely in the first step, racial equality, it is quite obvious that we do have a long way to go. To take up and succeed in tackling the Martin Luther King challenge, we have to go back to his words, and one effective guideline that stands out from among his speeches is his advice to live a complete life. Seattletimes.com discloses the manner in which a complete life may be achieved, according to King: And there are three dimensions of any complete life to which we can fitly give the words of this text: length, breadth, and height. (Yes) Now the length of life as we shall use it here is the inward concern for one’s own welfare. (Yes) In other words, it is that inward concern that causes one to push forward, to achieve his own goals and ambitions. (All right) The breadth of life as we shall use it here is the outward concern for the welfare of others. (All right) And the height of life is the upward reach for God. (All right) Now you got to have all three of these to have a complete life. Such wise, potent words may ring empty if it is not heeded, and the free world, in order to fulfill the noble dream of Martin Luther King, must begin acting on this quest for completion. True, racial equality is a cause forwarded by this magnificent leader; but to say that it is the only thing he fought for, is very much restrictive. This is the ripe time for America and the world to truly understand his cause, and to truly act upon it. Works Cited â€Å"Chris Rock Quotes† Amusingquotes.com. 12 December 2007. â€Å"Friedrich Nietzsche.† Stanford Encyclopedia of Philosophy. 10 December 2007. Kalish, Michael. â€Å"Friedrich Nietzsche's Influence on Hitler's Mein Kampf.† UCSB Department of History. 10 December 2007. â€Å"The Life of Martin Luther King Jr.† Martin Luther King, Jr. and the Civil Rights Movement. TheSeattleTimes.com. 9 December 2007. White, Jack. â€Å"Martin Luther King.† The Time 100:The Most Important People of the Century. Leaders and Revolutionaries. 9 December 2007

5 Pairs of Compound Words, and How Theyre Compounded

5 Pairs of Compound Words, and How Theyre Compounded 5 Pairs of Compound Words, and How They’re Compounded 5 Pairs of Compound Words, and How They’re Compounded By Mark Nichol A while back, I wrote about compound words involving front and back, in and out, and up and down, and the bewildering variety of styles (open, hyphenated, and closed) for each group. Here are five more pairs of words to watch for when they’re used in compound phrases. 1. Light and Dark To be light-headed and to be lighthearted are not strictly analogous one is a physical sensation, and the other refers to an emotion (though it may result in a physical response) but they are both adjectives. So, why is one (and similar compounds like light-fingered and light-footed) hyphenated and the other closed? I confess I’m in the dark. But note that compounds beginning with dark are always open (â€Å"dark days† â€Å"dark horse,† â€Å"dark matter†). Most other noun compounds beginning with light (â€Å"light meter,† â€Å"light pen†) are open, but notice light-rail, which, like a few other compound nouns (mind-set, life-form), remain stubbornly hyphenated (though the meaning of light here differs; it’s akin to the definition in the previous paragraph). When the noun light is the last element of a compound, it’s always closed: candlelight, flashlight, searchlight. 2. Mind and Brain I’m going to go out of my mind. Why is one simpleminded yet single-minded? Is it because one is a presumably perpetual state that a person so designated has little or no control over, while the other is a personality trait? But compounds beginning rather than ending with mind generally obey these rules: open in noun compounds (with the previously noted exception of mind-set and the obscure mind-healer, as well as the jargony mindshare) and hyphenated in adjectival compounds such as mind-bending and mind-boggling). Brain, meanwhile, is almost always open (â€Å"brain trust,† â€Å"brain wave†); brain-dead is a rare exception. 3. Right and Wrong Compounds employing these words for practical or moral choices are generally open (â€Å"right angle,† â€Å"wrong side†), but phrasal adjectives with prepositions (right-of-way, right-to-work) are always hyphenated. 4. Right and Left Most compounds employing right or left as directions are open (noun phrases like â€Å"left wing,† adverbial phrases such as â€Å"right away†), but the phrasal adjectives left-handed and right-handed (also adverbs) are always hyphenated. 5. Smart and Dumb By now, you know not to expect logic in idiomatic phrases it’s â€Å"smart aleck† but smart-ass (or smart-mouth). Open phrasing, however, is preponderant for smart and dumb: â€Å"smart card,† â€Å"smart drug,† â€Å"dumb down,† â€Å"dumb show† (pantomime). Street-smart is hyphenated, but â€Å"street smarts† is open. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:10 Rules for Writing Numbers and NumeralsThe Parts of a WordHow Do You Fare?

How To Make Your Content More Social Media Friendly

How To Make Your Content More Social Media Friendly Social media is key for  content marketing success.  Once youve put the work into producing a piece of content, you want it to catch fire and get tons of shares. All you have to do is blast the link across your social channels, and watch all the shares and traffic roll in. Right? Well, that isnt quite how it works. And if your social media content isnt performing, it could be because it isnt very social media friendly. Depending on how you look at it, social media can be a blessing or a curse. Sure, it is a great low cost channel for spreading your content, but it can also be a crippling scapegoat if you arent careful. You could but be publishing on social media regularly with little return on your investment, all with the appearance of doing great content marketing. Are your readers actually  sharing your content?  Are your really achieving the social traction that you expected or deserve? Is the good old hub-and-spoke model of content marketing actually working for you? Fortunately, the problem may be entirely your fault. You may just need to make some basic adjustments to make your content more social media friendly. The more friendly you make your content, after all, the more likely your readers will be to share it with their audience. Here are five easy ways that you can do just that. Want more people to share your content? Make it more social media friendly. 1.  Make Sure Your Content Looks Good On Social Media One of the first things that you need to do is to make sure that your content look good when it is shared on social media. This relies on  Ã‚  a small bit of meta-tag code that should included the HEAD of your html page. This code will provide instructions to networks like Twitter, Facebook, Google+ and Pinterest by telling them which image, title, and description to use when a post goes live. You can preview what your own link previews look like using this  handy debug tool provided by Facebook. There are several ways to ensure that your link previews always look great. The free  JetPack plugin  or  Yoast SEO plugin  for WordPress will make a "best guess" at what these link previews should include using data from the post itself. This is a good starting point, but may not offer enough flexibility for the power user. Tools like our own allow you to completely  customize your link previews, giving you maximum editing control. Recommended Reading: Best Practices Guide For Making Sure Your Posts Look Good On Social Media 2. Write Emotional Headlines Because They Get  Shared More One of the ways to make your content more social media friendly is to write headlines that are more likely to be shared with others. There are some very simple ways to do this. For example, our research has proved that headlines with more emotional value tend to get shared more with others. With millions of headlines in our system, we went through each one and calculated its  Emotional Marketing Value (EMV) – a rating that attempts to measure the emotional value of a headlines. What we learned was that headlines with a higher emotional value were more likely to be shared on line. The  Emotional Marketing Value Headline Analyzer  Ã‚  is a free tool from  the Advanced Marketing Institute that you can use to calculate the EMV of your own headlines. Can this tool predict shares? Maybe. Simply copy and paste your headline into the box and it will give you a calculated score of your headline’s EMV Score. After researching EMV, we thought a great tool would combine that research with other elements of headlines that drive shares, traffic, and search results. That's why we built the headline analyzer. Try this tool to write even better headlines. Write More Shareable  Headlines With Our Free Headline Analyzer The headline analyzer  will help you: Use headline types that get the most traction for social shares, traffic, and search engine ranking. Make sure you have the right word balance to write readable headlines that command attention. See the best  word and character length for search engines like Google and email subject lines, while also seeing  how your readers will scan your headlines. Try The Free Headline Analyzer Now Recommended  Reading: Proof That Emotional Headlines Get Shared More On Social Media 3.  Make Your Content  Easy To Share By adding simplicity to your page, you can increase the likelihood that someone will share your content, immediately making it more social media friendly. There are few simple things that you can do to make this more likely. Make Sure Your Social Sharing Buttons Are In The Right Spot Not long ago we took at look  at how the placement of social sharing buttons could  best influence social sharing from  our blog layout. What we found was that  the top/left side of the page seemed to perform the  best for most situations.  Because most websites load content on the left side of the page, and based on how people typically look through a site, it is pretty easy to see that the most noticeable place for this type of activity is in the top-left portion of the page.   Recommended Reading: What is the Best Placement for Social Media Buttons? Add Easily Sharable Content To Your Post Here at we made a simple plugin for our own use, and have  recently  made it available to everyone for free. This simple tool allows you to easily add tweetable content to your posts.  Ã‚  These boxes create important triggers that you can use to get your readers sharing content for you. Create beautiful boxes in your blog posts. #ClickToTweet Make Your Images Easy To Share SumoMe makes a great little tool that allows your readers to easily share your blog images via Twitter, Facebook, and Pinterest. It is the best option out there for sharing your visual content across the web. Recommended Reading: 25 Growth Hacks Your Content Marketing Desperately Needs 4. Publish Your Content At The  Right  Time When is the best time to publish a blog post? KISSmetrics in corporation with  Dan Zarrella  has been able to crack the code on this very idea. Key Takeaways: Most blog content is read in the mornings. However, men tend to be more likely to read content in the evenings. Monday is the best day of the week to publish content. Most blog posts gets the most traffic around 11am. Saturday and early morning visitors (9am) tend to leave more comments. Monday and Tuesday are the highest drivers of inbound traffic. The take away on this data is  pretty easy to see. It is likely in your best interest to publish your content early in the week, and early in the morning to maximize your social media  impact.

Effective Application of Financial Concepts Essay

Effective Application of Financial Concepts - Essay Example Firstly, Project Alpha has the shortest payback period. This implies that it will take the project a shorter period of time to repay its initial investment out of the net cash inflow (Kinney & Raiborn, 2009: 555). The rest of the amount will be profit. Secondly, it has a higher ARR of 29.4% compared to merely 1.6% of the Beta project, making the investment more attractive. The Alpha project is, therefore, more profitable than the Beta project. Finally, Project Alpha has a higher NPV than project Beta. Project Alpha has more cash inflows than project Beta. Payback period is the time that a project takes to recover its expenditure or the amount of time required for a project to repay its initial investment amount out of its cash inflows (Atrill & McLaney, 2011, p.364). PP provides a measure of liquidity founded on the projects expected cash flows (Weingartner 1969: 594). When using payback period, companies normally base their decisions on a maximum time limit that is predefined for projects. A project with the shortest projected time is chosen (Atrill & McLaney, 2011). This method is more realistic because it uses cash flows and not accounting profit. It is simple to calculate and is more useful in situations where there is the rapid change in technology as well as improving investment conditions. Finally, the method favours quick returns by maximising liquidity, minimising risks and helping company growth. The greatest flaw of PP is that it fails to take into consideration the returns after the payback period. It ignores cash flow timings as well as overall project profitability. The method is subjective because it fails to give definite investment signal. Even though payback period gives high emphasis on liquidity, it ignores profitability. It also ignores cash flow after the payback period making it less effective in gauging a project. When using ARR, companies normally base their decisions on a predefined minimum target ARR for projects.  Ã‚  

Engineering Ethics Essay Example | Topics and Well Written Essays - 500 words - 1

Engineering Ethics - Essay Example The chapter discusses the moral complexity in engineering, its ethics and the importance of studying it. Deborah would not agree with Plant Manager Edgar Owens that the excess should be regarded as a merely technically. Meanwhile, would examine them about their moral values. Moral values in engineering projects are not considered as external burdens, but as standards of excellence. Combining the design constraints and goals, engineering projects involves multiple moral values connected to those constraints and goals (Martin and Roland 12). For example, efficiency, safety and respect to people and environment. Technical skills are most importance in solving ethical issues and making moral decisions. Engineers consider macro and micro issues when pursuing their projects. Micro issues are the ones concerning an individual or a company while macro issues are the ones concerning the whole world. Engineering ethics is the rights and responsibilities of engineers and personal commitments and desirable ideals in engineering. Ethic is also a study of morality. After studying engineering one bec omes a profession or a professional in public good, self-regulation or advanced experts. The local parents of the children who swim in the lake would not agree that the excess is merely technicality. Instead, they would wish the lake not to be polluted. Ethical dilemmas would be created among Marvin and Plant Manager Edgar Owens whether to control the pollution or not. Moral dilemmas are comprised of moral reasoning and choices. The chapter discusses how moral choices are useful in technological development, aspects in resolving moral dilemmas and extra roles of professional codes of ethics (Martin and Roland 27). Moral values results to decision making of engineers and their managers who make purely technical and economic decisions. Economic and technical decisions have moral dimensions in four directions, which include environmental protection,

Earthquake Essay Example | Topics and Well Written Essays - 250 words

Earthquake - Essay Example on, an Earthquake is but a tremor/vibration of the Earths crust as a result of frictional movement of the lithospheric plates underneath the earth’s surface. As alluded to in the definition, the immediate cause of earthquakes is the sudden release of huge amounts of pent-up energy as a result of cracks in the earths crust due to collision of huge masses of rocks against one another. Other causes of earthquakes include falling huge rocks, volcanic eruptions, landslides and explosions. The extent of such are, however, limited to certain geographic localities. With favorable geologic conditions, powerful earthquakes spread shock waves hundreds of miles away from the originating points, in effect releasing pulses of energy, that most often inflict immeasurable destructive effects. Such is the sort of disaster that befell Japan on March 11, 2011 when an enormous earthquake, estimated by the Meteorological authorities on the Richter scale to be 9.0 in magnitude struck, spreading 81 miles along the nation’s northeastern coast. The rare and complex double quake that lasted about 3 minutes moved Japan a few meters east, with the local coas tline also sinking half a metre. The forces of the tremor, one among the most disastrous over the last century, sparked off a giant wave, the tsunami, that t caused even much more damage than the quake itself; inundating roughly 560 sq. km with property estimated to be well over $300 billion, and in particular, causing a meltdown at the Fukushima Daiichi nuclear plant, resulting in radioactive leaks that claimed more of the nearly 20, 000

How to Drive Value Your Way Essay Example for Free

How to Drive Value Your Way Essay MGT665 – Individual Assignment HOW TO DRIVE VALUE YOUR WAY Submitted By: Hiten Bachani (129278117) 0 MGT665 – Individual Assignment Main theme The paper revolves around the migration of the value within the supply chain as industries and technologies evolve. The basis of which can be traced down to the changes occurring in the patterns of consumer behaviour. But the changes in consumer patterns does not necessarily result in the value being shifted from one stakeholder to other; rather it is purely a function of the type of industry and how it has evolved over the years. Idea in Brief Argument Successful Companies do four things well: Problem Lessons In turbulent times, profits have a tendency of migrating up or down the value chain, away from the established companies to the upstream or downstream partners. eg: In PC industry, value moved from IBM (manufacturer) to Wintel (suppliers) The trajectory is not witnessed in the Auto Industry, where the incumbent carmakers have maintained a constant share of the industrys market capitalization despite dire predictions to the contrary. 1) Controlling the assets least likely to be commoditized 2) Being the guarantor of quality to end customer 3) Staying in close touch with the changing customers needs 4) Balancing the imperatives of growth and strategic control of the value chain The paper emphasis on four rules to that the companies can practice to influence whether the value migrates – and if so, to where in the chain. Rule 1 : Be the least replaceable player The question of who along the value chain is most replaceable fundamentally affects who can capture surplus  value. It has been argued that the system integrators are most difficult to replace in auto industry but it is not so in the PC industry. However, a company seeking to preserve or gain advantage needs not only to reinforce its own irreplaceability but also ensure that none of its suppliers become impossible to replace Rule 2: Become the Guardian of Quality Value in an industry mostly accrues to the player that customers associate most of the quality with the product. The quality guardian in the value chain, typically carries a disproportionate share of legal liability. Also the cost of liability differs across the industries, for e.g. it is quite high in auto industry since the life of customers are at risk if car crashes while it is low in PC. Rule 3: Follow the Customer When the end customer changes his needs, value may shift across the value chain. Hence it becomes imperative for the companies to link the customers need to the value proposition they offer. But in the absence of a fundamental shift in the end customer, incumbents will be well positioned to 1 MGT665 – Individual Assignment manage even disruptive technology—as long as they retain ownership of distribution and can resist the emergence of open standards. Rule 4: Manage the Growth Story This rule throws light on type of industry such as high growth or low growth and within that how the company changes its market share. It might be the case that a firm has only a small market share in a violently growing sector or a high share in a stable sector. When the high-growth industry in question is relatively small: Incumbents will be less inclined to fight hard to preserve dominance when the absolute profits are limited. The opposite applies, however, when the high-growth market is large. Here, scale often favours stability, because established players are large enough to maintain closed systems of suppliers, eschew open standards, and forestall change. Methodology study The author has tried to look at the problem through the lens of auto industry and PC industry and h as found contrasting differences while comparing. It has been observed that the value has hardly shifted along the value chain in case of Auto Industry while in case of PC industry it has drastically shifted from the hands of system integrators to the suppliers. The reason lies in the very nature of the product which both the industries sell. The paper also throws light on the methodology of how incumbents and challengers shift value across the value chain; both leveraging their strength depending upon their current capabilities. Also, it talks about the new corporate giants like Facebook and Google who do not compete in a sector but on the other hand shape it. This is because they focussed on the latent needs of the customers and came up with a value proposition leveraging the internet space (platform) at the right time making it difficult for the rivals to imitate because of the viral diffusion of the technology. Does it make sense Yes, up to a certain extent it does makes sense and there have been ample examples in the past to prove the hypothesis. Over time the customer needs have changed and successful organizations have reoriented themselves to cater to their needs. Also, they have been cautious to preserve their share of pie by follow ing the rules mentioned in the text. However, the conditions vary from industry to industry due to the different dynamics of the business scenario and the ecosystem in which they operate. It is worth noting that reputation of the player (not factored in the methodology) also plays a major role in some industries viz. Pharmaceutical industries. This may help the incumbents in the short run and give them a buffer time to rethink their strategies and retaliate so that the value does not move away from them. My opinion The author has done justice to his research by quoting right examples at the right place. One factor which has not been factored is the barrier to entry in the industry for a new player or for an existing player to transit from one stage to another within the value chain. Even in today’s world when the technology has become very sophisticated; suppliers also have a chance to build economies of scale and be a crucial member in the value chain of the industry by supplying to many players. This can be achieved by standardization of components at an initial stage and then employing methodologies like SMED (Single Minute Exchange of Dies) in manufacturing industry(Automobiles) which the author had quoted as difficult in terms of replace-ability as compared to PC industry; however thi s can be achieved given the upstream or downstream player has sufficient resources to overcome the barriers of entry. 2